
Ethical consumption makes mark on branding
By Carlos Grande in London
Published: February 20 2007 02:00 | Last updated: February 20 2007 11:47
| UK | US | France | Germany | Spain |
|---|---|---|---|---|
| 1. Co-op (including Co-op bank) | 1. Coca Cola | 1. Danone | 1. Adidas | 1. Nestlé |
| 2. Body Shop | 2. Kraft | 2. Adidas | 2. Nike | 2. Body Shop |
| 3. Marks Spencer | 3. Procter Gamble | 2. Nike | 2. Puma | 3. Coca Cola |
| 4. Traidcraft | 4. Johnson Johnson | 4. Nestlé | 4. BMW | 4. Danone |
| 5. Cafédirect | 4. Kellogg's | 5. Renault | 5. Demeter | 5. Corte Inglés |
| 5. Ecover | 4. Nike | 6. Peugeot | 5. gepa | 6. Adidas |
| 7. Green Black | 4. Sony | 7. Philips | 7. VW | 6. Nike |
| 7. Tesco | 8. Ford | 8. Carrefour | 8. Sony | 6. Sony |
| 9. Oxfam | 8. Toyota | 8. Coca Cola | 8. Trigema | 9. L'Oreal |
| 10. Sainsbury's | 10. LEVI | 10. L'Oreal | 10. Bio Produkte | 10. Mercedes |
| 11. Innocent | 10. Starbucks | 11. Malongo | 10. Body Shop | 11. Ben Jerry's |
| 12. Waitrose | 12. Ben Jerry's | 12. Alter Eco | 10. Hipp | 11. Pascual |
| 13. Clipper Tea | 12. Dell | 12. LU | 10. Mercedes | 13. Philips |
| 14. Asda | 14. Campbell's | 14. Auchan | 10. Wrangler | 14. BMW |
| 15. Boots | 15. Microsoft | 14. Chanel | 15. Knorr | 14. Intermón Oxfam |
| 15. Lush | 15. Tide | 14. Puma | 15. Maggi | 14. Nokia |
| 14. Sony | 15. Microsoft | 15. SEAT | ||
| 15. Opel | ||||
| 15. Siemens |
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