Financial Times FT.com

Ethical consumption makes mark on branding

By Carlos Grande in London

Published: February 20 2007 02:00 | Last updated: February 20 2007 11:47

The most ethically perceived brands
UKUSFranceGermanySpain
1. Co-op (including Co-op bank)1. Coca Cola1. Danone1. Adidas1. Nestlé
2. Body Shop2. Kraft2. Adidas2. Nike2. Body Shop
3. Marks Spencer3. Procter Gamble2. Nike2. Puma3. Coca Cola
4. Traidcraft4. Johnson Johnson4. Nestlé4. BMW4. Danone
5. Cafédirect4. Kellogg's5. Renault5. Demeter5. Corte Inglés
5. Ecover4. Nike6. Peugeot5. gepa6. Adidas
7. Green Black4. Sony7. Philips7. VW6. Nike
7. Tesco8. Ford8. Carrefour8. Sony6. Sony
9. Oxfam8. Toyota8. Coca Cola8. Trigema9. L'Oreal
10. Sainsbury's10. LEVI10. L'Oreal10. Bio Produkte10. Mercedes
11. Innocent10. Starbucks11. Malongo10. Body Shop11. Ben Jerry's
12. Waitrose12. Ben Jerry's12. Alter Eco10. Hipp11. Pascual
13. Clipper Tea12. Dell12. LU10. Mercedes13. Philips
14. Asda14. Campbell's14. Auchan10. Wrangler14. BMW
15. Boots15. Microsoft14. Chanel15. Knorr14. Intermón Oxfam
15. Lush15. Tide14. Puma15. Maggi14. Nokia
  14. Sony15. Microsoft15. SEAT
   15. Opel 
   15. Siemens 

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