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...But it is a very different picture after the Covid pandemic and Baselworld’s collapse in 2020....
...When Baselworld’s 102-year reign as the defining world watch and jewellery fair ended abruptly in 2020, it left a vacuum....
...When it was launched in 2001 at the now-defunct Baselworld watch fair by Ulysse Nardin’s now-late, famously avant-garde owner Rolf Schnyder it drew a 10-deep crowd to the nautically-themed stand that honoured...
...Swatch Group left a gaping hole in Baselworld five years ago, when its chair Nick Hayek famously stated he had better ways to spend $50mn....
...“Officially, they have never produced one for marketing purposes or for customers, since they made one in sterling silver for the 2005 Baselworld trade fair.”...
...Thanks to an apprenticeship with a jewellery manufacturer in São Paulo, by the age of 22 Jorge was visiting Baselworld and other jewellery fairs....
...Art Basel is owned by the Swiss company MCH Group that used to organise Baselworld, the premier watch and jewellery fair until it was axed during the pandemic....
...“We never thought we could even compete with Baselworld,” she says. “Our objective was always to educate the public and to attract more people to appreciate the watch industry.”...
...Biver subsequently took a 20 per cent stake in the ailing firm, assumed full control over its restructuring and, at the Swiss Baselworld trade show in 2005, pulled the wraps of the all-new Big Bang, a large...
...Baselworld, which until last year was the world’s largest and oldest watch trade show, has been rebranded as HourUniverse and is planning a fair this summer....
...Breitling left Baselworld in 2019. Kern argues he can spend his money better. “A fair for a big watch brand is SFr4m-SFr5m [$4.2m-$5.3m],” he says....
...At one memorable Baselworld, the pair spotted a jewellery watch. “It was more than $50m retail, set with 110 carats but a small watch, about one centimetre in diameter, quartz,” he says....
...While Covid-19 put a stop to other global watch fairs such as Baselworld, a relaxation of Chinese health restrictions allowed the organisers to restart the Watches & Wonders event and relocate it to mainland...
...With LVMH now having withdrawn from future Baselworld shows, Mr Arnault says the business is in discussions regarding exhibiting at next year’s Watches & Wonders....
...The Swiss government banned events that involved more than 1,000 people; the Geneva Motor Show and Baselworld trade shows were cancelled; Facebook’s F8 developers conference scheduled for May was cancelled...
...When the coronavirus pandemic put paid to the two most important watch fairs of the year — Baselworld and Watches & Wonders, both in Switzerland — it left makers searching for a way to show their new products...
...“There are no alternatives to Baselworld,” he says....
...The mood at the industry’s annual get-together was buoyant — even as similar events such as the Geneva Motor Show and Baselworld were cancelled amid virus fears....
...A decision by the Swiss authorities to ban events attended by more than 1,000 people led to the cancellation of the Geneva Motor Show, which had been due to start on Monday, and the Baselworld trade show...
...Exports have dried up and Baselworld and Watches & Wonders, the year’s two big Swiss watch fairs scheduled for the end of April, were cancelled....
...Mr Hayek added: “We will do more business because our people will be in the markets and not at Baselworld.”...
...At Baselworld, the mood is one of cautious optimism yet some remain sceptical about its chances of success....
...The travails of Baselworld, the annual Swiss flagship fair for watchmakers, serve to illustrate the industry’s repositioning efforts....
...Dubai Watch Week: ‘A neutral platform open to everyone in the watch industry’ Watch shows such as Baselworld and Geneva’s Watches and Wonders (formerly known as SIHH) are traditionally places where business...
...Baselworld, which dates from 1917, was “obliged to present sustainable results because it cannot continue as it was in the past”, he says. His immediate priority is rethinking next March’s Baselworld....
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