Hints and tips:
...The company behind agencies including McCann Worldgroup, Mediabrands and Draftfcb is on course to spend $150m buying new agencies this year....
...The upgrade came as IPG, which owns agencies including McCann Worldgroup and Draftfcb, reported third-quarter revenues up 9.4 per cent to $1.56bn....
...Christophe Cauvy, digital director at rival McCann Worldgroup, said: “This is very powerful. It’s a no-brainer that’s going to work.”...
...Interpublic Group, which owns ad agencies such as McCann Worldgroup and Draftfcb, said that marketing spending was improving faster than it expected, as first-quarter losses narrowed....
...Christophe Cauvy, a digital advertising executive with McCann Worldgroup, was stranded in Hamburg and hoped to get back by train to England, if others did not beat him to it....
...Christophe Cauvy, digital director for EMEA at McCann WorldGroup, says social media sites still need to prove they are a serious rival to television....
...Interpublic said it would maintain two global advertising networks, one in its McCann Worldgroup and the other at FCB....
...Quadrani, an analyst at Bear Stearns, said she was particularly troubled by the disclosure in the quarterly filing with the SEC that its revenue weakness “was primarily driven” by setbacks at its McCann Worldgroup...
...Taylor Nelson Sofres insisted on Monday that the integration of rival NFO Worldgroup boosted profitability last year and provided the market research company with the platform to outpace the growth at rivals...
...The appeal of a diversified agency was demonstrated last week when Intel awarded a global assignment to Interpublic's McCann Worldgroup, a multi-disciplinary agency that could be seen as a model for what...
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