Hints and tips:
...“We’ve seen a turnaround” in how News Corp is managing its crisis communications after a “slight fumbling” earlier in the week, said Mark Borkowski, publicist and agency head at Borkowski.do, “We’ve seen...
...PR expert Mark Borkowski recommends that companies think strategically about how their response plays out in a socially networked universe before trying to enforce trademarks and copyright....
...The tradition runs from Elvis’s manager Colonel Tom Parker to X Factor overlord Simon Cowell....
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