Hints and tips:
Related Special Reports
...its advertising business, almost a year and a half after the debut of ChatGPT....
...With the accounting profession facing a shortage of new recruits, Kleinman said that an equity-like model had advantages over the traditional partnership structure....
...Jon Steinberg, chief executive of Future, a rival FTSE 250 publisher, said that the “elimination of third-party cookies is one of the biggest changes to the advertising market in the digital age”....
...The London-headquartered group could in the near future derive a “proper chunk” of its total revenue from targeted advertising, he said....
...Advertising agencies such as WPP and Publicis are now investing hundreds of millions in developing AI services to offer to clients, which can dramatically reduce the cost and time taken to create advertising...
...Most countries have regulations that restrict direct-to-consumer advertising of prescription-only medicines although some, including the US and New Zealand, allow the practice....
...Advertising regulators around the world have to tackle “the scale, the volume and the pace of change” wrought by targeted and AI-generated marketing, according to Guy Parker, chief executive of the Advertising...
...This disintermediation, or removal of the middle man, represents the biggest upheaval of the traditional advertising agency since the arrival of the internet....
...In the hunt for an informational advantage, one of Barack’s first moves was to hire a 20-strong team of weather forecasters....
...Asset managers from BlackRock to Grayscale have launched an online advertising blitz for their bitcoin exchange traded funds, taking advantage of a change to Google’s marketing rules on promoting cryptocurrency...
...For Reform, the opportunity to take advantage of the Tory party’s weaknesses and replace it on the right may not come up any time soon....
...X, the service formerly known as Twitter, only represents a tiny fraction of the vast digital advertising market....
...In cases like this, incompetence is a competitive advantage: it benefits governments to delay compensation schemes, which generally involve giving money to voters who are already rightly angry with them,...
...Economists may infer from Ricardo that the US or parts of Europe simply have a comparative disadvantage in manufacturing, while parts of Asia have an advantage....
...Joe Biden’s re-election campaign is launching a $30mn advertising blitz in crucial battleground states, capitalising on its cash advantage over Donald Trump as the general election battle kicks into high...
...[Enlarge] Further reading:— Alert: Alphaville LLC issues new research report on Duchy of Cornwall (FTAV)— Greenland: Alphaville put on its sellside hat for the deal of the century (FTAV)— Alphaville LLC...
...’s use of personal data for advertising....
...Conagra Brands, one of the biggest US foodmakers, raised its margin guidance for the year, despite a surge in advertising spend that hit its third-quarter profits....
...For good reason: the duopoly of Google and Meta, parent company of Facebook, still rules the $270bn US digital advertising market....
...Google insiders say the company’s advertising business has come through similar upheavals before, most notably with the arrival of smartphones....
...One of the advantages of reading the printed version of a newspaper is to understand the interplay of closely-placed headlines on related subjects....
...Billionaire Ken Griffin’s Citadel Securities has moved the testing of the algorithms that power its millions of trades a day into the cloud to cope with the vast quantities of data thrown up by financial...
...Pre-tax profits fell to £193mn in the 12 months to December, from £501mn the year before, while revenues dropped 3 per cent to £4.2bn, as “a result of the impact of the challenging advertising market” alongside...
...Opec+’s position has been strengthened by what Barrack called the “level of discipline” shown by US producers, which have opted against trying to take advantage of high prices by boosting production....
...Apple and Google-owner Alphabet were accused of favouring their own app stores while Facebook-owner Meta is being probed over its use of personal data for advertising....
International Edition