Hints and tips:
...BNP Paribas has hired former Société Générale banker Jalal Al Marhoon as a managing director in Saudi Arabia, Bloomberg reports....
... Product marketing has become far slicker and more compulsive, both in terms of the product itself and the marketing. Social media has been an important driver....
...Lured by marketing campaigns including social media influencers to target teens, people returned to the orthodontist. Hannah Kuchler 86....
...Yasir Al-Rumayyan, the head of the PIF, even joined the company’s board....
...“Trade and commerce translates into tourism,” says Helal al-Marri, director-general of Dubai’s Department of Tourism and Commerce Marketing....
...What really happened at Northern Rock, Royal Bank of Scotland et al? This gives you a clearer idea....
...“The relationships were already there. But the importance of music in Chinese culture allowed us to embed them even further.”...
...However research on international strategic alliances highlights a substantial failure rate for such partnerships and a lack of knowledge about success factors for partner selection (Hitt et al., 2000)....
...All partners agree: the brand should be seen as cool if it is to keep growing, balancing the need to keep money rolling in from big corporations with smaller, more sparkly partners....
...Therefore, to supplement media advertising, more and more marketers are turning to event marketing to create impact....
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