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...Google’s new marketing rules allow ads touting “cryptocurrency coin trusts” to appear alongside search results for queries such as “bitcoin ETF”....
...But the holy grail, says Tamara Rogers, chief marketing officer at consumer health company Haleon, is “right person, right time, right message, right context”. “This is a marketer’s dream,” she adds....
...To some extent, this reflects special pleading by the tech companies....
...and discover that it is not a wholesome mother’s remedy (and it’s definitely not honey), but rather a byproduct of industrial sugar refining with the same nutritional value as a white sugar cube....
...As the name suggests, this is a “business development company”, a weird but fascinating and uniquely American construct....
...A wave of insurance brokerages including Hub Group and Integrity Marketing Group have taken private equity cash....
...Temu said it was “refining” its marketing strategy for each market, and spending “depends on how well they’re doing and what we’re learning”....
...The stock had risen 27 per cent over the past five years to Tuesday, compared with a 64 per cent rise in the S&P 500 oil refining and marketing index over the same period....
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...But despite poor marketing and a slow start, the Pixel’s popularity is on the rise. In Japan, for example, it is taking market share from Apple iPhones....
...Malmendier Legal said that the economy ministry had informed it on Tuesday this week that it was considering expropriating shares in Rosneft Deutschland GmbH and RN Refining & Marketing GmbH....
...In addition, when developers create search engines for their own websites using a Google tool, the company serves ads next to those search results as part of the GSP....
...A year later, Victoria’s Secret & Company became an independent, publicly traded company. Since then, the brand has had an uneven recovery....
...And the stock price is just an arbitrary number on a screen, not the market’s judgment of the company’s worth… VinFast has less than one per cent free float, and trading volumes are low and falling....
...Efforts to cut costs by reducing marketing led to a 6 per cent drop in revenue in the last quarter. Cash flow could soon become a problem....
...The official allegedly concerned was chief executive of Sonangol Distribuidora, a subsidiary of Angola’s state-owned oil company Sonangol, which is responsible for marketing and shipping the African nation...
...In addition to Instacart’s Nasdaq debut, digital marketing group Klaviyo is due to price its NYSE IPO this week, raising about $500mn, while German shoemaker Birkenstock is expected to float up to $1bn of...
...“That’s exactly why we’re constantly refining our policies and our products to ensure all communities have an open and secure platform for safe political discourse on X.”...
...Bud Light’s vice-president of marketing, Alissa Heinerscheid, who has gone on leave since the controversy broke, explained the case for more “truly inclusive” marketing on a podcast in March....
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