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Related Special Reports
...Microsoft is returning to advertising around the Super Bowl, with a spot on its AI product, Copilot....
...A prime example is this weekend’s Super Bowl between the Kansas City Chiefs and the San Francisco 49ers, which is expected to be watched by 100mn people, where a 30-second slot costs about $7mn....
...Objections were also communicated by Aware Super and Cbus Super, two of Australia’s largest pension fund managers....
...MAGA Inc, the super Pac backing the former president, recently launched ads in New Hampshire attacking her for reversing her position on a proposed gas tax years ago — a claim her campaign has disputed....
...From the ashes of that fiasco, Zillow began touting the idea of a “housing super app”....
...Tinder’s first global advertising campaign — which launched this year — was notably: — redolent of longer-term relationships, rather than hook-ups— extremely thirsty for Gen Z, who as MainFT has reported...
...Both companies have hired celebrity spokespersons, spent millions on big advertising campaigns and are offering plentiful free bets to attract new users....
...His first bet was a promo deal on the betting app DraftKings on last year’s Super Bowl: bet $5 on the eventual champion, win $300. Thanks to a last-gasp touchdown by the Los Angeles Rams, Dylan won....
...Today, annual App Store sales are at least $70bn, and advertising-related revenues are even bigger....
...“James is super involved,” says a person close to the board. “It’s his money but it’s also reputational.”...
...The billionaire has suggested that he can turn Twitter into a valuable super app. But his interest seems more focused on his own politics and grievances, not profits....
...In 1983, he founded Aristotle Inc, a technology consultancy that sold voter data to political campaigns....
...He added: “To continue to be a super successful snacking company, we need to evolve our portfolio . . . and offer choices.”...
...series about the creation of music streaming service Spotify, becomes the fourth drama this year to tell the story of an upstart start-up, following The Dropout (about Theranos), WeCrashed (WeWork) and Super...
...Among them is a programme that will pay existing “super” hosts — those with a long and positive record — to help new hosts get set up on the platform, via video calls and other guidance....
...On the walls of Twitter’s offices around the world — in San Francisco, London and New York — neon signs light up encouraging employees to #lovewhereyouwork....
...Zillow’s legacy property listing and advertising remains a bright spot. Sales were up 14 per cent during the fourth quarter and the business enjoys a healthy 46 per cent adjusted ebitda margin....
...In Revlon’s 1980s heyday, supermodels Cindy Crawford and Claudia Schiffer appeared in television and magazine advertising that promised to make women “unforgettable” with the brand’s bright red lipsticks...
...Reed Hastings, co-chief executive, said the company was working “super hard” on the crack down....
...On top of that came the failed European Super League, which exposed the divide between its elite founders and the rest....
...Despite disappointing viewership, the Tokyo Olympics still raked in $1.8bn in advertising revenue....
...Watching movies will be improved by the supersized 14.6in Super AMOLED display and 120Hz refresh rate on the Ultra. This $1,100 premium model is available from February 25 in the US....
...Its advertising revenue surged ahead unexpectedly in the latest quarter — in good part a result, the company claimed, of applied AI....
...The underlying performance of the advertising platform is still very strong.”...
...They may not ring a bell at the market top, as the aphorism goes, but perhaps sports advertising is worth watching as an early warning signal....
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