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...“Tax is a tremendous brand and I’m a big believer that you never dilute a brand that has meaningful value,” Griggs told the FT....
...The firm has about 600 partners in the US and is the largest member of Grant Thornton International, a network of accounting firms that use a common brand and co-ordinate services worldwide....
...Citi’s high-end private bank is one of three pillars of its wealth management business, alongside its Citi Gold brand, which caters more towards retail clients, and its “Wealth at Work” business which banks...
...EY-Parthenon sits as an elite brand within the firm’s advisory arm, offering counsel to chief executives and working on restructuring and M&A deals, along with digital transformation and other consulting...
...In common with its Big Four rivals, PwC operates as a network of locally owned partnerships, with the global operation largely limited to imposing common standards and managing the brand....
...Both the Conservatives and the Labour party bring a century of historical baggage with them: in different ways, what you might call their “brand identity” shapes how what they say and do is perceived and...
...“They feel they got blindsided by the price war, and they absolutely will look at other brands” when choosing their next EV....
SNP will seize on Budget opportunity to brand Conservatives as a false friend to Scotland’s oil and gas industry
...Virgin Money paid Branson £17mn for use of the Virgin brand last year. Contractually, Nationwide will have to continue to do this for another four years....
...RwandAir said ‘No’ | Rwanda’s state-owned airline turned down a UK government proposal to transport asylum seekers to Kigali because it feared damaging its brand....
...Unlike multinational companies, EY is structured as a network of locally owned partnerships, with the global headquarters overseeing the brand, managing IT and imposing audit standards....
...So it shows, I think, that they fear that the Tory brand is quite toxic. Jim, any red wall seat that you’d like to flag?...
...Top of the apps Because of the BBC’s sheer size, its historical presence and the huge attachment most British people have to its brand, the boring-but-true answer to most questions about the UK media is...
...Ministers must do more | The UK government must do more to encourage drivers to switch to electric vehicles before Stellantis, owner of the Vauxhall brand, will commit to a full conversion of its Luton factory...
...It has been curated by Martin Pel, whose goal, he says, is to tell the story of “the world’s first lifestyle brand”....
...Waystar RoyCo’s uber-conservative corporate identity also had to imply “an element of fear”, says production designer Stephen Carter....
...Lucy FisherAnd the FT’s Stephen Bush. Hello, Stephen. Stephen BushHi, Lucy....
...Lucy FisherAnd Stephen Bush. Hi, Stephen. Stephen BushHi, Lucy....
...RSM US is the largest in an international network of firms using the RSM brand, which collectively have annual revenues of more than $8bn, mostly from mid-market companies overlooked by the Big Four accounting...
...stephen.bush@ft.com...
...Stephen Welker, chair of Hostmore, said it would “reunite two businesses that are a natural fit, and were one business until as recently as 2014”....
...Chief executive Stephen Bird said at the time that the new corporate badge would “create unity across the business”. It replaced five different brands that had previously operated independently....
...However, it is not a lucrative market for foreign banks, which face low fees, limited brand recognition and fierce competition with local rivals....
...week schedule, where most of OTB’s brands presented a runway show....
...What Sunak is doing is betting that I am only half-right: that the longtime perceptions of the Conservative and Labour brands are going to outweigh the events of the past half-decade....
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