Hints and tips:
...If brands can turn directly to AI for inspiration, what use are the advertising executives who ply their trade by selling creative concepts?...
...The brand is rebooting its annual televised fashion show after a four-year hiatus, with a new concept, aiming to reclaim its place in the cultural zeitgeist....
...Will the SEC be happy with this concept of destruction? We’ve asked regulators the question, and will update if we get a response....
...The hospitality industry, so often a template for residential trends, has picked up on this with the concept of nature-immersed landscape hotels....
...Franchise owners also benefit from an equal share in Soccer United Marketing, a profitable organisation that owns rights to MLS broadcasting, sponsorship and merchandising....
...And the concept of a merger between an active manager in alternatives like Blackstone and a passive goliath like BlackRock continues to be mooted, most recently by our peers at Breakingviews....
...Smart beta, as a marketing concept, has taken the investing world by storm....
...Active asset managers do not refute the findings, but they insist such statistics do not undermine the concept of active management....
...In this alternative calculation, purchases (as defined above in the table) is augmented by distribution expenses, sales and marketing expenses, administrative expenses, and capital expenditures....
...“The concept of the Cube was an action camera for the rest of us, something iconic and understandable.”...
...“It’s not a marketing gimmick,” says Mr Bock of the guarantee, which also covers water resistance. “We [produce] watches of the highest quality....
...These creative execs are way too busy setting the global tone of the products/branding/marketing/retail etc. to design each line, all of which have their own head of design, and it has been thus ever since...
...O’Brien & Associates LLC, the largest independent futures broker in the U.S., and a director of the Futures Industry Association....
...Ms Alba says that her experiences of appearing in marketing campaigns for consumer products helped her when it came to positioning her own products....
...Planet, the rejuvenated hypermarket concept pioneered by Mr Olofsson, was “dead”, he said, but the hypermarket as a concept would “survive”....
...It is also time to move on from the concept of delivering “alpha”, the skill you’ve paid us such fat fees for....
...Daniel Enskat, head of global consulting for Strategic Insight, says: “It is clearly easier for an investor or distributor to grasp a concept if it is tied to a personality....
...The papers take a cut of all purchases made through the sites, in the model of many online affiliate marketing programmes on the web....
...Investors and analysts are sceptical about the general concept of a green portfolio, which they view as a marketing instrument more than a performance tool....
...“I think the UK will continue to grow but the Engine concept [will be] extremely well received in America, China and elsewhere,” said Mr Scott....
...Todd Turner, president of Car Concepts, a brand research firm, says that, like other German carmakers, “VW has people in the US market who know what the market is, but they won’t listen to them”....
...“The Bric concept was a great success. It worked as an academic concept and as an investment....
...Tobam’s offering is an alternative to the traditional benchmark approach – Mr Choueifaty and Tobam’s marketing material even refer to it as “anti-benchmarking”....
...“We’re going to make electric vehicles that are beautiful, sexy and fast,” says Darryl Siry, Tesla’s vice-president for sales, marketing and service....
...Behind the marketing hype, however, carmakers are deadly earnest about developing the cars people will be driving in 10 or 20 years’ time....
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