Hints and tips:
...They became business partners a decade ago, over drinks in a Brooklyn bar where they hatched the idea of an online guide to New York’s independent shops....
...Agi & Sam’s came in sweet hand-painted stripes, while James Long crafted his from cross-hatch cloth....
...shannon.bond@ft.com Twitter: @shannonpareil...
...Additional reporting by Shannon Bond in New York and agencies...
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