Hints and tips:
...But Robert Jones, professor of brand leadership at the University of East Anglia, who worked at Wolff Olins for more than two decades, is more optimistic....
...Within two years, Roberts retired and the rebrand was dropped....
...Photographer’s assistants, Chloe Thomas, Jess Ellis, Olin Brannigan, Willy Cuylits. Set design, Studio Augmenta. Set assistant, Sophie Roqueta. Digital technician, Denis Shklovsky at Format Digital....
...$150m Robert and Dorothy King Stanford GSB, US, (2011) The gift established an institute to contribute to the alleviation of global poverty....
...Letters in response to this article: Newspaper industry is doing rather well / From Rufus Olins...
...Olins wrote several books, selling more than 250,000 copies in 18 languages, including the seminal works Corporate Identity, Wally Olins On B®and and The Brand Handbook....
...The loan volume for Sturm, Ruger has more than doubled since April, and that for Olin – an ammunition maker – has risen more than 500 per cent since May....
...Additional reporting by Robert Cookson in London....
...“There is something about having a high-street presence that gets burnt into peoples’ minds,” says Robert Jones, a strategist at Wolff Olins, the brand consultancy....
...“US students who want to do an MBA want to do so without leaving their job,” says Robert Dammon, Tepper dean....
...But the healthy, bountiful spreads at Google and Wolff Olins are anomalies....
...Robert Jones, head of new thinking at Wolff Olins, the brand specialist, agrees that Plan A is an asset to the retailer. “In many ways it has been incredibly successful,” he says....
...“I think the reason The White Company is so successful is that it offers luxury without guilt, which is what people want in a recession,” said Robert Jones, strategist at Wolff Olins, the consultancy....
...Robert Jones of Wolff Olins, the brand specialist, says that to succeed, retailers first of all require a banking licence. Tesco has had a banking licence since 1997....
...Mahendra Gupta is dean of the Olin School of Business at Washington University...
...Robert Jones of brand specialist Wolff Olins says retailers have the mass-market appeal that banks have lost. “They are down to earth. They are more convenient....
...However, even Wolff Olins admits that to hand their branding all the credit is unrealistic....
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