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...Inside Coca-Cola: A CEO’s life story of building the world’s most popular brand By Neville Isdell with David Beasley St Martin’s Press, $25.99 Twice in his career of more than 30 years at Coca-Cola, Neville...
...Coca-Cola is among the most visible, with its brand splashed across billboard advertisements bearing the slogan “Hopenhagen”....
...As it turned out there were two dozen, including the bosses of Unilever, Coca-Cola, Duke Energy Areva, Iberdrola and GDF Suez....
...The souks and mosques of the old city are besieged by skyscrapers and neon-lit advertisements for Arab Telecom and Vodafone and injunctions in flowing Arabic script to “Enjoy Coca-Cola”....
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