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June 15, 2009
Reebok restructures under Adidas
Reebok aims to overtake Puma as the world’s...alongside steaks and beer in supermarkets, Reebok-owner Adidas last year started the largest...and sales efforts, Adidas hopes to revive Reebok’s former glory. But the organisational... By Daniel Schäfer in Frankfurt
March 6, 2008
Reebok’s US woes hit Adidas
...installed one of its own managers as head of Reebok as the struggling US brand it bought for...years before becoming head of marketing at Reebok two years ago, will replace Paul Harrington...executive of the US brand next month. Reebok is doing particularly badly in the US where... By Richard Milne in Geneva
June 16, 2009
Reebok's big ambition to leap past Puma
Reebok aims to overtake Puma as the world's third...alongside steaks and beer in supermarkets, Reebok's owner Adidas last year started the largest...marketing efforts, Adidas hopes to revive Reebok to its former glory. But the restructuring... By Daniel Schäfer in Frankfurt
August 2, 2005
Adidas to buy Reebok for $3.8bn
...9 to ?156.78 on Wednesday, while Reebok shares surged 30 per cent to $56...despite a fall in the European market. Reebok also revealed a sharp rise in profits...company?s presence does not reflect its international position as the second largest sportswear...cent for Nike. In the US, Adidas-Reebok would have 21 per cent against Nike... By James Politi in New York, Richard Milne in Frankfurt, Peter Thal Larsen and Lina Saigol in London
November 9, 2006
Adidas warns as Reebok struggles
...steps up investment in its struggling Reebok brand, sending its shares down nearly...sporting goods maker tries to turn around Reebok, which it bought in August 2005 for...Adidas warned in March that sales of Reebok would be weak this year. The troubled brand... By Jenny Wiggins
March 3, 2006
Adidas faces challenges over Reebok
...the perils of its $3.8bn purchase of Reebok as it warned that sales at the US unit...size would take a lot of work and that Reebok had some particular challenges ahead of...There are clear challenges ahead with Reebok. Its brand profile is just not sharp... By Richard Milne in Frankfurt
March 2, 2006
Limping Reebok hinders Adidas
...the perils of its $3.8bn purchase of Reebok as it warned that sales at the US unit would...size would take a lot of work and that Reebok had some particular challenges ahead of it...There are clear challenges ahead with Reebok. Its brand profile is just not sharp... By Richard Milne
November 10, 2006
Adidas hurt by problems at Reebok
...its $3.8bn acquisition of US rival Reebok was proving to be more difficult than...turn roundReebok. The order backlog at Reebok - an important sign of future sales...Obviously there is more work to do at Reebok," said Herbert Hainer, Adidas chief... By Richard Milne in Nuremberg
April 20, 2006
Adidas hopes to set pace for Reebok
...acquisition of its stumbling US rival Reebok. In an interview with the FT, Herbert...pain before the $3.8bn deal paid off. Reebok's sales will fall by about 5 per cent...NBA, the US basketball league, from Reebok to Adidas. But to some that seems like... By Richard Milne
February 12, 2006
Adidas plots Reebok brand
...sporting goods company that recently acquired US rival Reebok, plans to reposition Reebok as a performance brand, said Herbert Hainer...dubbed ?the world?s first intelligent shoe? ? Reebok has emphasised casual footwear. Endorsement deals... By Lauren Foster in Las Vegas