Reebok aims to overtake Puma as the world's third largest sporting...sold cheaply alongside steaks and beer in supermarkets, Reebok-owner Adidas last year started the largest overhaul in...streamlining marketing and sales efforts, Adidas hopes to revive Reebok's former glory. But the organisational revamp has turned...

...installed one of its own managers as head of Reebok as the struggling US brand it bought for...years before becoming head of marketing at Reebok two years ago, will replace Paul Harrington...executive of the US brand next month. Reebok is doing particularly badly in the US...

Reebok aims to overtake Puma as the world's third largest sporting...sold cheaply alongside steaks and beer in supermarkets, Reebok's owner Adidas last year started the largest overhaul in...streamlining sales and marketing efforts, Adidas hopes to revive Reebok to its former glory.But the restructuring has become an...

...lost popularity just as quickly as they became an overnight international hit.And Mr Duerden told the FT that the company, which has...round struggling brands. He previously led efforts to turn Reebok into a competitor to Nike, but said Crocs represented "one...

At its Massachusetts head office, Reebok, as befits a large sports manufacturer, has a huge gym. But Ron...Richard Geller of MedWorks, the meditation training company that runs Reebok and Medtronic's classes, says: "There's a need to reduce stress...

The Reebok Stadium in Bolton stands...team is still there but Reebok is looking to desert.Adidas...rising fast. Whether at international banks in the City or car...humiliating 1976 bail-out by the International Monetary Fund, warning...

The Reebok Stadium in Bolton stands...team, are still there but Reebok is looking to desert.What...rising fast. Whether at international banks in London's financial...humiliating 1976 bail-out by the International Monetary Fund, warning...

...acquisition of its stumbling US rival Reebok.In an interview with the FT, Herbert Hainer...short-term pain before the $3.8bn deal paid off.Reebok's sales will fall by about 5 per cent...the NBA, the US basketball league, from Reebok to Adidas. But to some that seems like...

...underlined the perils of its $3.8bn purchase of Reebok as it warned that sales at the US unit...size would take a lot of work and that Reebok had some particular challenges ahead of...There are clear challenges ahead with Reebok. Its brand profile is just not sharp enough...

...underlined the perils of its $3.8bn purchase of Reebok as it warned that sales at the US unit...size would take a lot of work and that Reebok had some particular challenges ahead of...There are clear challenges ahead with Reebok. Its brand profile is just not sharp enough...