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...But there are also mass-market online resellers, such as The RealReal, which provide a venue for working professionals to resell used items of upmarket clothing or jewellery....
...The RealReal, a luxury fashion marketplace, went public in 2019 and raised $300mn but is yet to turn a profit....
...circular business models — and serve the niche but growing cohort of customers who no longer want to buy new products — have begun to partner with secondhand platforms such as Vestiaire Collective and The RealReal...
...Stella McCartney, a pioneer of “sustainable” fashion, and online reseller RealReal offer shoppers $100 to spend on a new item when they trade in an old one....
...Legally they have no right to complain, thanks to the precedent set by pivotal case Tiffany Inc vs eBay Inc in 2010. “Ebay won. Brands were told that they can’t control the resale market....
International Edition