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...Advertising agencies such as WPP and Publicis are now investing hundreds of millions in developing AI services to offer to clients, which can dramatically reduce the cost and time taken to create advertising...
...He said that Northern and Shell had spent £20mn on advisers and bidding partners, pointing to work with companies such as KPMG, BT and Publicis....
...Publicis said that the settlement “is in no way an admission of wrongdoing or liability”....
...In 2018, Publicis launched an AI tool for its staff to use, called Marcel....
...Arthur Sadoun, chief executive of Publicis, argues that “AI will not replace creative minds but will push them further”....
...Companies: Updates are expected from Anglo-Swedish drug giant AstraZeneca, British American Tobacco, French lender Crédit Agricole, France’s L’Oréal, advertising company Publicis, Germany’s Siemens and Watches...
...Its enthusiasm is shared by French rival Publicis, which trades on a forward price/earnings ratio of 13, some 5 points higher....
...These numbers suggest that Publicis has sorted out its business model — at least until AI-generated ads take off....
...This is lower than the targets set out by rivals such as Publicis and Omnicom for the year....
...Supposing Havas is worth a multiple of seven times like peers Publicis and Interpublic, it would be worth almost €3bn....
...The French advertising group Publicis forecasts growth throughout 2023 despite a volatile economic backdrop after increasing its revenues by a fifth last year....
...Publicis: Shares in the French communications group rose 4.1 per cent in early trading as the company raised its growth target for the year after reporting strong first-half results....
...Shares in fellow ad agencies WPP and Publicis are also down....
...Shares of London-listed rival WPP fell 3.6 per cent and Paris-listed Publicis Groupe fell 1.8 per cent. US competitor Omnicom’s shares declined 5 per cent on Friday morning....
...outlook for 2024, ConocoPhillips Q4, Compass Group Q1 trading update and AGM, Crédit Agricole FY, Honda Q3, Kering FY, L’Oreal FY, Mediobanca HY, Nissan Q3, Philip Morris International Q4, Pinterest Q4, Publicis...
...Compare that with 12 per cent at Publicis of France, or 15 per cent at Interpublic in the US, as Citi points out....
...Earnings: Results are expected from ASML, Babcock International, Dassault Aviation, Getlink, Howden Joinery and Publicis, among others....
...Meanwhile, Publicis, the advertising agency, has warned its US staff that failure to comply with its three-days-a-week policy could have implications for their pay and chances of promotion....
...He is currently group CFO for Publicis. General Motors-owned Cruise said on Sunday that its co-founder and chief executive Kyle Vogt had resigned....
...Advertising executive Annette King, who was until recently head of the UK arm of Publicis before joining Accenture, receives a damehood along with Susan Langley, a senior figure in the insurance industry...
...French advertising group Publicis added 2.3 per cent after analysts at Barclays increased their target share price to €85, from €68....
...The below chart (from an outdated Morgan Stanley note) is for WPP; the one for Publicis is almost identical: And the link between agency revenue and GDP has become less convincing as a result, per this...
...increase recorded in 2022.The forecasts from WPP, which owns agencies including GroupM, Wunderman Thompson and AKQA, echo similar targets issued this month by its biggest rivals Omnicom, Interpublic and Publicis...
...Other earnings: French media group Publicis, Italian retailer Geox and Swedish appliance producer Electrolux publish full-year figures....
...Dalia Hamiyeh, a communications executive at Publicis in Lausanne, will spend a week this summer working remotely in her family’s homeland of Lebanon....
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