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...Cook said the Vision Pro launch in the US would be followed by “expansion to other countries later this year”....
...For better or worse, the Vision Pro’s time has come....
...Apple will start selling its Vision Pro headsets in the US next month, just as the tech giant faces growing pressure over slowing iPhone sales, especially in China, which prompted its shares to take a beating...
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...A version of this article was first published by Nikkei Asia on March 11. ©2024 Nikkei Inc. All rights reserved....
...If demand for the bulky Vision Pro virtual reality headsets is high, the company will be one step closer to proving that its future does not rest on iPhone sales....
...It does not have particularly low incremental unit costs: the iPhone 15 Pro Max reportedly costs between $500 and $600 to produce....
...Apple has lost share in the high-end phone market to Huawei, which unveiled a powerful smartphone powered by a homegrown processor in August last year, the Mate 60 Pro....
...And the A17 Pro chip in the iPhone 15, also announced at the same time, has a neural engine that the company says is twice as fast as previous generations....
...Apple’s release this month of its Vision Pro, a “mixed-reality” headset, is another bet on future revenue streams....
...Microsoft briefly usurped Apple to become the world’s biggest company by market value on Thursday, as the boom in artificial intelligence brought a new twist to the decades-long rivalry between the two Big Tech...
...The Pro’s antecedents include the Oculus Rift and Metaquest 3 headsets but, according to Driscoll at Catapult, Apple tech Vision Pro is a “step up” in terms of design....
...Apple’s range of wearable tech products is set to stand out next year when the company releases Vision Pro, its first “mixed reality” headset and the most significant move into a new product category since...
...The US wants China to remain a tech consumer while cutting it out of the supply chain and imposing sanctions....
...Generative AI is sweeping through the tech world and Cook, as chief executive, needs to rally the troops....
...The tech giant believes its new “mixed reality” device will usher in a “new era” in “spatial computing”, arguing the Vision Pro will have a similar impact to how the iPhone has revolutionised mobile computing...
...And Luckey’s invention was the foundational model that spurred headsets like Apple’s recently released Vision Pro....
...“We suspect investors will focus on pro forma leverage above all else,” Citi analysts wrote in a note last week....
...Apple stand-off puts investors’ labour concerns to the test Apple chief executive Tim Cook enjoyed a pretty smooth ride at the tech giant’s annual meeting on Wednesday, where shareholders voted against...
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