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Related Special Reports
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...discussions between The Independent and BuzzFeed said the combined audience for the latter’s various brands would offer advertisers and ecommerce groups the opportunity to reach a larger cohort of Gen Z...
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Group’s new chief says this is a ‘transition year’ but the younger generation prefer alternative ways to pay
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...“I think Gen Z overall is very sceptical and a little bit nihilist,” Judge told the Financial Times....
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Social media group is branching out into ecommerce but the US is not the only country with concerns about the app
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...The company has emerged as a fast-fashion powerhouse based on its model of making thousands of clothing styles in China and air-shipping them to Gen Z shoppers in the US and Europe....
...However, ad executives say such large-scale events are becoming less essential for many brands, which see the chance to target Gen Z audiences via TikTok or Instagram as more significant than the traditional...
...are more interested in other options The Gen Z problem is a potentially big one....
...Herd told investors in November that while the group’s products had focused largely on Gen Z engagement, “monetisation with the recent launch of weekly subscriptions, addition of new features behind the...
...It also owns Jay-Z’s music streaming service Tidal and buy-now-pay-later provider Afterpay. The corporate name change to Block underscores Dorsey’s crypto ambitions....
...And the new platinum version is drop-dead gorgeous....
...Both are sublime examples of what happens when Generation X bankers try to quantify the financial opportunities for Generation Z of the offspring of Generation Y approaching teenagehood as members of Generation...
...Gen Z has become the largest, fastest-growing demographic on our platform, and one of the key reasons Gen Z cites is that it sees Pinterest as an oasis away from the toxicity of the rest of social media....
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...Dan Boden-Wilson, the company’s senior marketing manager, adds that Gen-Z “don’t seem to be fearful of playing the long game....
...The auction houses point to the growth of new buyers this year — representing 35 per cent of clients at Christie’s, with a high proportion of millennials and Gen Z — as a source of cautious confidence going...
...On an investor call in October, Coca-Cola chief executive James Quincey pointed out that Gen Z consumers, born between roughly 1997 and 2012, spend seven to nine hours a day on a screen but “very little...
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