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...The promotion of Peters, who played a big role in Netflix’s ad tier launch, “is an indication of how much the ad business means to Netflix”, said Paul Verna, analyst at Insider Intelligence....
...“The fact that investors reacted negatively to what amounted to a strong performance indicates the extent to which Netflix has set a high bar,” said eMarketer media analyst Paul Verna....
...“At first glance, it looks like big number,” says Paul Verna, principal video analyst at eMarketer. “But Vice has been gradually building up to this valuation.”...
...Paul Verna, an analyst at eMarketer, the research group, says Facebook has been successful in pushing people to the smartphone screen, but it might be hard to persuade them to go back to a “lean-back kind...
...Verna, media analyst at eMarketer, the research group....
...Devices of all kinds, including wearable technology, are a critical battleground for streaming media companies, said Paul Verna, an analyst at eMarketer....
...Paul Verna, an analyst with eMarketer, a research firm, said these new revenue streams were important, as the digital music market was too small for the company to reap the revenues required to achieve its...
...“We expect to see more branded virtual goods as social gaming matures over the next two years,” said Paul Verna, eMarketer analyst....
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