Hints and tips:
...Adler Ortho is a small Italian business that specialises in making joint implants using 3D printing....
...Douglas McNeil, analyst at Charles Stanley, says she proved doubters wrong: “She came from a background in marketing and there was a feeling in some quarters that she might focus very much on the softer...
...In the orthopaedic implant sector, big groups such as Stryker, a leading US maker of artificial joints such as hips, is also using the process, while another leader in this application is Adler Ortho, a...
...one of several US legal actions related to marketing of its products, the report describes a “doctor for a day” programme used until 2003 that was developed by the sales force and “not …management” of Ortho-McNeil...
...Isis Pharmaceuticals rose 4.2 per cent to $13.30 after it announced a collaboration with Ortho-McNeil, a unit of Johnson & Johnson , up 1 per cent at $63.11, for the treatment of various medical disorders...
...Branding - the response - is about perception(s) in the mind of the potential consumer.Peter McNeil, London Rita Clifton: Actually, when branding is used properly, it is used as a central organising principle...
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