On the Move Advertising Inc

Ogilvy forms health influencer unit to target ‘new frontier’ in marketing

...Most countries have regulations that restrict direct-to-consumer advertising of prescription-only medicines although some, including the US and New Zealand, allow the practice....

April 23, 2024

Revolut Ltd

Revolut plans advertising sales push as it waits for banking licence

...One person familiar with the business plan said the company had set an internal target for revenue derived from advertising of about £300mn by 2026. Revolut declined to comment on the target....

April 23, 2024

FT Live

TNW Conference 2024 - The Next Web

Europe’s leading tech event for corporates, startups, investors and governments

Advertising

AI advertising start-up valued at $4bn after fundraising

...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...

March 28, 2024

US-China relations

How Janet Yellen struggled to move the needle on US-China trade

...Yellen refused to be drawn on how the US could retaliate but said the Biden administration would move to stop any repeat of 10 years ago, when China dumped cheap steel on to global markets, hurting foreign...

April 10, 2024

Advertising

UK advertising watchdog turns to AI to help police ‘dodgy’ green claims

...WPP, the London-listed advertising group, plans to spend £250mn on AI development this year....

February 8, 2024

Reddit Inc

Reddit removes CEO pay incentives in signal of reduced hopes for IPO

...He left in 2009, returning six years later as chief at a difficult time for the organisation and went on to expand the user base and strengthen the advertising business....

March 15, 2024

FT Live

Transforming the Finance Function with AI

Strategies for delivering advanced analytics, automation and decision-making

Netflix Inc

Netflix profits surge after password-sharing crackdown

..., including advertising....

April 18, 2024

LexJPMorgan Chase & Co

JPMorgan’s pivot to advertising means all companies are adtechs now Premium

...The move makes the Wall Street lender the latest non-traditional player to try to turn user data into advertising revenues....

April 4, 2024

The Big Read

How AI is transforming the business of advertising

...Media groups more focused on traditional forms of advertising are already feeling the effects....

February 11, 2024

Super Tuesday: How the night unfolded

Comment: Adam Schiff’s ‘brazenly cynical’ advertising campaign pays off

...But in a move that angered some in his party, Adam Schiff ran advertisements referring to himself and Garvey as “the two leading candidates” in the race, boosting the Republican’s standing in voters’ minds...

March 6, 2024

EU tech regulation

EU probes Apple, Meta and Alphabet under landmark new law

...’s use of personal data for advertising....

March 25, 2024

News updates from April 4: British billionaire avoids prison for insider trading; Italy seizes assets in EU fund fraud case

Foodmaker Conagra boosts margin guidance despite higher advertising spend

...But higher advertising and promotional expenses weighed on net income, which fell 9.7 per cent from a year ago to a still better than forecast $309mn....

April 4, 2024

LexWalmart Inc

Walmart is coming for your TVs Premium

...It has a good reason to move quickly....

March 2, 2024

Alphabet Inc

Alphabet’s advertising growth falls short of Wall Street expectations

...Advertising revenue for the fourth quarter of 2023 grew 11 per cent to $65.5bn, the technology giant said on Tuesday, slightly below analysts’ $66bn consensus forecast....

January 30, 2024

Advertising

Super Bowl set to break US advertising records

...Super Bowl 2024 is set to be the biggest ever for advertising in the US as the world’s largest brands spend an estimated $650mn on securing TV slots around the game on Sunday....

February 9, 2024

FT Live

Bank of the Year Awards 2024

Recognising the best in banking globally

Reddit Inc

Reddit plans share sales to platform’s users as it moves ahead with IPO

...Under the ticker RDDT, the company is poised to list on the New York Stock Exchange as soon as early March....

February 22, 2024

Emile Hokayem

The onus is now on Israel as Iran makes its move

...The writer is director of regional security at the International Institute for Strategic Studies On Saturday night, a long-awaited Iranian strike on Israel started with a bang and ended with a whimper....

April 14, 2024

Disrupted Times

Brussels blasts Big Tech

...Apple is also feeling the heat on the other side of the Atlantic....

March 25, 2024

ITV PLC

ITV profits fall by two-thirds on lower advertising revenues

...Shares rose more than 12 per cent on Thursday on the back of the better than expected start to the year....

March 7, 2024

Financial Conduct Authority UK

UK regulator warns ‘finfluencers’ to adhere to advertising rules

...The UK’s financial regulator has warned that so-called “finfluencers” who flout advertising rules face potential criminal prosecution, as it laid out new guidance on the promotion of financial products....

March 26, 2024

FT Magazine

‘We’re all maggots’: an audience with Jim Riswold, the copywriter behind some of Nike’s greatest adverts

...“I wasn’t going to miss out on all the praise or the fireworks.”...

March 9, 2024

Walmart Inc

Walmart says inflation was stickier than expected in latest quarter

...Investors also parsed results from Home Depot on Tuesday for further clues on the state of the US consumer....

February 20, 2024

Inside BusinessSujeet Indap

Delaware, Inc agonises about Musk backlash as its lawyers seek changes

...Still, Delaware, Inc is going to have to decide whether its brand should be based on being an even-handed, dispassionate system or something more corporate-friendly, designed to keep up in a regulatory race...

April 23, 2024

WPP PLC

WPP says ‘too early’ to know whether AI overhaul will hit advertising jobs

...Mark Read, chief executive of WPP, said it was “too early” to say whether these moves would lead to more or fewer jobs in the sector....

January 30, 2024

TikTok Inc

TikTok ban bill put on faster track through US Congress

...The move followed briefings from national security officials who warned that China could gain access to Americans’ personal data held on the app....

April 17, 2024

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