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...The Pro’s antecedents include the Oculus Rift and Metaquest 3 headsets but, according to Driscoll at Catapult, Apple tech Vision Pro is a “step up” in terms of design....
...The company, set up in 2016 by ex-employees of Facebook’s Oculus VR business, secured its position with compound annual revenue growth of 144.3 per cent between 2019 and 2022....
...The “Quest Store” for Meta’s Oculus Quest 2, by far the most popular VR headset on the market, takes a 30 per cent cut from digital purchases and charges 15-30 per cent on subscriptions, similar to the fees...
...And how often do you use your Oculus at the moment? “About once a week.” Apple’s pricing also surprised analysts....
...Oculus was a technological turning point, the first time anyone had created a viable consumer VR product....
...Efforts to monetise VR, including offering a monthly subscription service, have been poor. VR lacks a compelling game or social draw. There is no timeline for breaking even....
...“I feel like Meta is more focused on the gaming experiences, and for their app store they mainly promote games, similar to the PlayStation and Xbox VR platforms,” he said....
...VR headsets are not expected to make up for this decline. There is also a noticeable gap between Apple’s market cap growth and its profit expansion. Apple became a $1tn company in the summer of 2018....
...The company formerly known as Facebook was the first to attempt the leap beyond the smartphone, with its acquisition of VR company Oculus nine years ago....
...Chief executive Tim Cook can afford to try out VR without betting Apple’s future on the tech....
...This is the idea that to be fully immersed in VR, you need to feel virtual objects as well as see them....
...Henry Zhou, the president of ByteDance’s VR arm Pico, acknowledged in an internal meeting that the initial expectations for the VR market were overly optimistic as the industry was still in its infancy,...
Apple’s VR headset offers little to enhance real-world communication skills
...But interest has dwindled as focus has shifted away from AR/VR and towards generative AI....
...Might this be the disaster of Google Glass all over again, or could they be more popular than the full-on VR experience in the near term? CA: I would bet on lightweight wearables every time....
...The Romans gave us underfloor heating and the oculus; we offer crumbling concrete, microplastics and an avalanche of Nespresso pods....
...Samsung first entered the market in 2014, launching its Gear VR headset in partnership with Oculus VR. It dropped the product in 2018 due to a lack of demand....
...The headset is also aimed at software developers, who Apple hopes will create a wider range of VR and AR applications....
...The device is expected to cost $3,000 — 10 times that of the Meta Quest 2, the leading VR headset from Facebook’s parent company, and three times the cost of Meta’s higher-end Quest Pro headset....
...Apple succeeded in demonstrating a vision of AR/VR that felt here and now, in stark contrast to the avatar-filled “metaverse” envisioned by Meta chief Mark Zuckerberg....
...AR, VR and mixed reality (XR) start-ups in the US in June raised $208mn, nearly as much in one month as in the previous three combined, data from PitchBook showed....
...TB: You were an early investor in Oculus, the virtual reality company that Facebook acquired in 2014 for $2bn. Mark Zuckerberg is all in on the metaverse but VR headset sales remain pretty low....
...Not being in California for the launch this week, I popped over instead to Otherworld in east London, billed as “the world’s most immersive VR experience”....
...The first Oculus VR prototype, released in 2013 before it was acquired by Facebook for $2bn, relied on components originally intended for smartphones, such as screens and chips....
...Some colleagues swear by VR workout apps. But despite hardware improvements, I still struggle to find reasons to boot up my Oculus....
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