Hints and tips:
...*This article was amended from the original to reflect the fact that Cisco is no longer a client of Goodby Silverstein...
...As US consultants Michael Silverstein and Neil Fiske pointed out in their 2003 book Trading Up, consumers are now willing to pay a premium for things that are “demonstrably superior and pleasingly different...
...This book is the follow-up to Trading Up (2003), which he co-authored with Neil Fiske . Trading Up was about the new-found taste for luxury among the more comfortably off....
...As Michael Silverstein and Neil Fiske argued in their 2003 book Trading Up, the winners in this new marketplace do not underestimate their customers, they strive to raise quality in terms of both the product...
...and Neil Fiske, wrote a book describing the eagerness of middle market American consumers to Whether permanent or not, , as yet, thus there is a decided move by affluent consumers in Europe and America...
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