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...So has competition from the likes of SoulCycle, NordicTrack, Hydrow and Mirror. Efforts to raise production were costly and ineffective....
...The maker of NordicTrack treadmills, last month shelved an IPO that was meant to raise more than $700m for the company, citing “adverse market conditions”....
...SoulCycle and NordicTrack are among those selling interactive workout bikes. For those who prefer rowing, there is Hydrow, which has its network-connected oars linked with a 22-inch monitor....
...Peloton, SoulCycle and NordicTrack are among those selling interactive workout bikes. For those into rowing there is Hydrow, which makes a connected rower with a 22-inch monitor....
...Icon Health and Fitness, a private company with $1.2bn in annual sales that owns NordicTrack, Freemotion and other brands, said its sales were up 600 per cent year-to-date until the end of April, though...
International Edition