Hints and tips:
...Njoy made up just 2.7 per cent of the market....
...It would own 100 per cent of NJOY, he added, and could improve its distribution....
...In a second bid to crack the vaping market, Altria is working on a $2.75bn deal to buy e-cigarette company NJOY, which unlike Juul has received approval from the FDA for some of its products, according to...
...Privately held Njoy, the second-biggest seller, is set to triple its 2013 marketing to $30m this year....
...Njoy, a privately owned e-cigarette maker, ran ads in some markets during the past two Super Bowls....
...Njoy, backed by Sean Parker and Peter Thiel, has slipped from second to third place by US market share and said earlier this month it would add a refillable tank system to its product line-up in July and...
...Lorillard, NJOY, Logic, CB Distributors, Ballantyne Brands and Vapor Corp did not respond to requests for comment....
...Craig Weiss, chief executive of NJOY, the US leader in ecigarettes by market share, compares the devices to the introduction of filtered cigarettes in the 1950s....
...Upstarts such as NJOY, Vapor and Logic are spending more on marketing and advertising, to make the case for their products as a viable smoking alternative....
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