Hints and tips:
Related Special Reports
...Rahul Titus, global head of influence at Ogilvy PR, said health influence was the “new frontier” in marketing....
...Privacy has become an important part of the company’s marketing pitch as it tries to distinguish itself from Google and Facebook....
...“[For companies] unhealthy food is cheaper to produce, is tasty and sells,” said Louis Bedwell, managing director at venture capital firm Mission Ventures....
...But after more than a decade in business, Blue Apron has failed to produce profit or sales growth. It has funnelled revenue into marketing and discounts to attract new customers....
...Last year, sales and marketing costs were equal to 12 per cent of revenue, down from 15 per cent in 2022....
...A version of this article was first published by Nikkei Asia on November 16. ©2023 Nikkei Inc. All rights reserved....
...These ads are fast and cheap to produce at massive scale with the fine-tuned customer targeting optimised by the vast troves of data now collected on individuals....
...There is no evidence the uptick of cases driven by Omicron variants such as BA. 2.86 is linked to the use of molnupiravir.The European Medicines Agency denied molnupiravir marketing authorisation, as first...
...Both companies said that their users would now be able to ask questions of AI assistants inside their apps free of charge, while Zoom’s AI will also produce summaries of meetings....
...Back in the 2010s, canny marketing gave a leg-up to brands selling “direct to consumer” via the internet....
...Impossible Foods, Beyond’s biggest competitor, has also increased its marketing efforts, creating ads that directly compare Impossible burgers to meat burgers, touting the products’ lack of cholesterol and...
...The company has a plant in Shanghai that can produce 22,000 vehicles a week, about four times the capacity of Tesla’s Texas plant....
...The company is forecast to produce organic revenue growth of 3.3 per cent because of a strong comparative figure a year ago, but a full-year increase of 6.1 per cent....
...Third-quarter revenues grew 2 per cent, but its online marketing sales declined 4 per cent. The group will have to spend more on AI. Monetising Wenxin Yiyan will be tricky....
...The challenge was giving it industrial scale to produce for a mass market. It was Adidas that figured that out....
...And the drug is not a simple chemical but an antibody, expensive to develop and produce. It is likely to cost well above $10,000 a year per person....
...A version of this article was first published by Nikkei Asia on January 25, 2023. ©2023 Nikkei Inc. All rights reserved....
...Microsoft is also leading the race to build useful products from the AI systems that automatically produce text or images to match a given prompt....
...All of this helps an industry with meagre valuation multiples that mask the fact that its companies are world leaders in a host of areas from research, engineering and marketing to manufacturing....
...There’s a job advert for a digital marketing lead role at the San Francisco-based company, which sheds a bit more light....
...A number of firms are leading with impact as a marketing strategy before they have the substance in place.”...
...The company operates the entertainment platform Uninterrupted, which produces films, podcasts and other media to tell the stories of athletes beyond the court....
...There will be very few people that actually survive this journey to produce something that is safe.”...
...Porritt, who has 107,000 YouTube followers, produces slickly edited productivity tips videos, as well as study notes....
...LG Electronics, another South Korean company, produces and sells home appliances in Russia, while Japan’s Sony sells electronics there....
International Edition