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...“This is LinkedIn season,” said Leesha Anderson, the vice-president of digital marketing and social media at Outcast ad agency. “Most have switched over to LinkedIn over the past year . . ....
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...In recent years, the EU and the UK have introduced specific regulations to crack down on influencer marketing, in the Digital Services Act and the Online Safety Act, respectively....
...They are also celebrating what they see as a seal of approval for the marketing of crypto-based products in the UK, even though the country’s key regulator has only said that it will “not object” to them...
...The digital assets exchange made a £12.7mn loss last year, according to accounts filed at Companies House....
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
...The company said this week that sales had risen almost 20 per cent last year to £1.8bn, bolstered by the expansion of evening trading and availability through “digital channels” such as Uber Eats and Just...
...Google’s new marketing rules allow ads touting “cryptocurrency coin trusts” to appear alongside search results for queries such as “bitcoin ETF”....
...It has raised questions about the ability of the FCA to oversee the digital payments sector, in which trillions of dollars change hands globally each year....
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...Martijn Rozemuller, chief executive officer of VanEck’s European business, says marketing and distribution of his firm’s crypto ETNs is usually “relatively straightforward” but can be challenging in some...
...Sorrell has wanted to create one of the world’s biggest advertising companies, focused on digital marketing and new technologies such as artificial intelligence....
...“We’re investing heavily in the content and the marketing of UK TV play — there is a big rebrand coming up,” he said....
...Many see it as a silly marketing gimmick gussied up with fancy maths to give often muddled results a thin veneer of scientific respectability....
...Ministers introduced provisions in the Data Protection and Digital Information bill that would allow the government to “tear up” longstanding campaigning rules, transforming the backdrop of British elections...
...However, more focused digital marketing rivals have fared better, with more than two-thirds of the market now shifted to digital advertising across online platforms and connected TVs....
...of being in these distribution slots, while data-led digital advertising and CTV is in growth”....
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...Unsurprisingly, the company’s media spend now skews heavily towards digital....
...But Schiller, an Apple veteran who once ran its marketing machine, said the moves to break the company’s closed ecosystem for software will undermine the privacy and security the company has worked to build...
...“The FCA has set down a firm marker for crypto firms about preventing crystallising risks and intervening early enough to prevent harm,” said Lisa Lee Lewis, a lawyer specialising in digital assets at Addleshaw...
...In 2018, during that time with Wen, Qian started a digital diary that was later seized by UK police....
...The UK’s Financial Conduct Authority is also enforcing strict rules on crypto marketing, a move that prompted Binance — the largest crypto exchange — to halt its attempts to market itself to British consumers...
...A 19th-century illustration that contains, say, two-dozen tiny bees, is a digital nightmare. What’s funny though is that the OG lion logo is in many ways perfectly suited to today’s young consumers....
...The new Apple marketing pitch, to judge by its detailed analysis of the impact of the DMA: Our products in Europe aren’t as good as they were, but at least they’re still better than all the rest....
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