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...The company will retain a third app suite, MapMyFitness, but after the close of the expected sale, Under Armour’s roughly $37m connected fitness revenue “goes away completely”, said David Bergman, chief...
...So it has been buying up fitness apps: MapMyFitness for $150m in 2013; workout tracker Endomondo for $90m last month; and dieting app MyFitnessPal for nearly half a billion dollars this week....
...The deals, for MyFitnessPal and Endomondo, follow Under Armour’s $150m purchase in 2013 of MapMyFitness and a new partnership in wearable technology with smartphone maker HTC.They give the sports company...
...Under Armour, the sportswear maker, recently paid $150m for a fitness technology company called MapMyFitness and Monsanto, the US seed company, splashed out $900m on a data analytics start-up....
...MapMyFitness, for example, earns half of its revenue from partnerships with large health insurance companies such as Humana and Aetna....
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