Hints and tips:
...Douglas McNeil, analyst at Charles Stanley, says she proved doubters wrong: “She came from a background in marketing and there was a feeling in some quarters that she might focus very much on the softer...
...Branding - the response - is about perception(s) in the mind of the potential consumer.Peter McNeil, London Rita Clifton: Actually, when branding is used properly, it is used as a central organising principle...
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