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...One problem is the design complexities for Apple’s new “mixed reality” headset....
...The complexity of the headset design and difficulties in production are behind the scaling back of targets, while plans for a more affordable version of the device have had to be pushed back, according to...
...But critics suggest a high initial price point alongside a bulky design means it could garner more limited interest....
...The Apple chief executive spent several days touring its factories and design studios, according to two people with knowledge of the trip....
...Big companies including the likes of 3M have attempted to use US bankruptcy law as a way to quickly resolve so-called mass torts....
...Her view is supported by some workplace experts, who say that a fundamental restructuring has to be handled more carefully than mass lay-offs after overhiring....
...The iPhone 15 Pro is the first mass-market consumer device to be built around new 3nm chip technology from Taiwan Semiconductor Manufacturing Company, the chipmaker that supplies Apple as well as Nvidia...
...“When I studied design products at the Royal College of Art [in the mid-2000s], the Holy Grail of success was to get a moulded object in heavily engineered metal or plastic into mass production — shiny objects...
...Microsoft is not alone in advancing into chip design: Google, Amazon and Apple have also developed their own chips....
...Rattray points out that the “complicated” label often slapped on any financially-engineered product elides just how complicated more conventional tradable goods actually are....
...At $3,499, however, Apple has not priced its Vision Pro to be mass-consumer-friendly. They are seven times more expensive than Meta’s latest version, for example....
...But Apple achieved one thing this week: it made the mass appeal of such a device plausible....
...“As the company’s CEO, he knew that the [Xi’an] plant was going to be built in China, but he did not know that it was with Samsung’s blueprint and design....
...Biologics such as Humira, genetically engineered with living cells, can change patients’ lives but their price is now a painfully high barrier....
...They are easier to mass produce as they do not have to be customised to fit different car shapes and designs. The timing is opportune....
...Sometimes called the “concrete of the future”, CLT and other engineered timbers are in the process of redefining the design world, displacing construction methods that have dominated since the first steel-reinforced...
...It might be counterintuitive but engineers and architects design for damage, or at least accept it. “We design for life safety,” says Aktas....
...What also distinguishes these brands from their mass-market competitors is the small-batch production and engineered design....
...Riskier contraptions were out and more prescriptive, mass-produced equipment was in....
...California governor Gavin Newsom last September signed a bill called the California Age-Appropriate Design Code Act....
...The challenge was giving it industrial scale to produce for a mass market. It was Adidas that figured that out....
...“At the end of day, there is a premium to pay for circular design [and other sustainability measures],” she adds....
...This coincided with a breakthrough design for the iPhone 4 and the unveiling of the first iPad, both in 2010....
...Bembury, who lives in Los Angeles, is a trained industrial designer who began his career in 2009 at multibillion-dollar American mass-market brand Payless, which sells $15 sneakers....
...After seeing the average selling price of its vehicles drift up to reach $52,500 in the latest quarter — nearly $5,000 higher than a year before — finding a way to bring prices down to a true mass-market...
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