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...Liberty has taken F1 to Miami, Las Vegas, Jeddah and Doha, expanding the calendar to a record 24 races this year....
...Despite the early hiccups in practice, Mercedes chief Toto Wolff credited Liberty with doing a “phenomenal” job to take the sport to Vegas....
...But in Vegas, Liberty is running the show. That’s big because it comes without the guaranteed “promoter fee” that typifies F1’s business....
...The events in Miami and Las Vegas drew 270,000 and 315,000 in 2023. Miami had been on the cards for years until Liberty got the deal over the line....
...F1, the world’s top single-seater championship, has seen its profits boosted by newfound success in the United States, where celebrities have flocked to new races in Miami and Las Vegas....
...F1’s return to Las Vegas after a four-decade absence follows the addition last year of a race in Miami....
...— Mystery investor (and Everton FC bidder) 777 Partners bought sports teams with insurance customers’ cash (Semafor) — Insurance and potential flood map inaccuracies in the Fed’s Second District (Liberty...
...The New York Liberty, playing in their first finals in over two decades, were down by just one point with a chance to force a deciding game 5 against defending champions, the Las Vegas Aces....
...Liberty adds a race in Miami in 2022. Then they add Las Vegas in ‘23. And these things now they’re attracting, you know, hundreds of thousands of people over race weekend....
...The Liberty are down two games to one in the WNBA Finals against the Las Vegas Aces. Both teams are stacked with league MVPs and Olympic champions....
...Read more from our Business of F1 Special Liberty Media pulls off its F1 Las Vegas bet Can Max Verstappen’s domination prove bad for F1’s business?...
...This newfound emphasis is why Liberty Media has been able to take F1 into Miami and Las Vegas, expanding the calendar to 24 grands prix....
...Under Liberty Media, more money is being shared with the teams, though....
...In January, its executives said they hoped the Las Vegas Grand Prix weekend — which went ahead last week — would generate some $500mn in revenue alone this year, amounting to nearly one-fifth of the $2.57bn...
...The $500mn target for Vegas was revealed in investor documents and confirmed by Liberty Media....
...The effect is garish, more Vegas than Athos. Then there is the ornament....
...Owned by US group Liberty Media since 2017, F1 is set to add a grand prix in Las Vegas in November to the calendar, following the addition of a race in Miami last year....
...Liberty Media is also trying its hand at promoting the race....
...Liberty Media has added races in Qatar and Saudi Arabia to its calendar. In November, F1 will head to Las Vegas, another new destination in the critical US market, following its return to Miami....
...F1 will race in Las Vegas this November for the first time in four decades....
...Formula One had long struggled to break into the US market, but has slowly gained popularity since US telecoms billionaire John Malone acquired F1 in an $8bn deal in 2017 through his Liberty Media group....
...So, we say we can’t lose Monaco, we can’t lose Monza, we can’t lose Silverstone, and then he [F1 chief Stefano Domenicali] says, “How about Las Vegas?” “All right, we’ll go to Vegas.”...
...And, earlier, in March, F1 confirmed that Las Vegas would join the calendar from November 2023, with Liberty Media spending $240mn to acquire 39 acres of land east of the famous strip for the pit, paddock...
...In 2017, Liberty Media became F1's new owners in an $8bn deal....
...In the US, Liberty Media must balance risk and reward as it takes on the role of promoting the sport’s return to Las Vegas next year after four decades away....
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