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November 2, 2009
The public image: Levi Strauss
...Wieden & Kennedy, Portland Verdict: Levi Strauss was once the undisputed Marlon Brando of...emphasise heritage and authenticity. Levi’s most recent effort is a series of campaigns...heritage and pioneering spirit upon which the Levi’s brand rests feel more relevant to... By Gautam Malkani
February 5, 2010
Lower league advertisers seize on Super Bowl
...product launches, such as Unilever with a new Dove men’s skincare line, and those repositioning their brands, such as Levi Strauss, which wants to revitalise Dockers.Even the host city, New Orleans, is hoping to boost change its image, almost five... By Andrew Edgecliffe-Johnson, Greg Farrell and Kenneth Li in New York
February 15, 2006
Levi Strauss takes revenue stride
Levi Strauss, the privately held jeans maker, reached...reversing eight years of sliding sales. Levi is working to turn round its business after...revamped its product offerings. The maker of Levi jeans said net sales for 2005 had risen... By Lauren Foster
August 21, 2009
Levi’s India to sell blue jeans on instalment plan
...to pay in monthly instalments. Now, Levi Strauss & Co has decided to offer the same deal to people...a pair of its famous blue jeans. “Levi’s is an extremely aspirational life...Chatterjee, managing director of Levi Strauss India. “A large portion of our consumers... By Amy Kazmin in New Delhi
February 18, 2005
Levi Strauss losses narrow
Levi Strauss's turnround efforts paid off yesterday...were flat at $4.1bn. In Europe, Levi reported a 52 per cent rise in 2004 operating...1.04bn. Paul Mason, president of Levi Strauss Europe, said the strong growth in operating... By Lauren Foster in New York and Elizabeth Rigby in London
February 14, 2005
Levi's looks to the Bottom line
...fairytales. According to some estimates, Levi's accounted for one in every four pairs...youth cultures of the 1990s. This week, Levi's is attempting to stage a comeback...which is part of the San Francisco-based Levi Strauss & Co clothing group, has its work cut out... By Alex Benady
April 12, 2006
Weak Europe sales dent Levi revenues
Levi Strauss, the privately held jeans maker, reported higher quarterly profit but revenue fell on weaker demand from Europe and a drop in... By Lauren Foster
September 26, 2009
Defining Moment: A housewife’s request starts the jeans bonanza, December 1870
...he needed a patent, which he could not afford alone. He approached his cloth supplier, Levi Strauss, suggesting they form a partnership. Strauss was a wholesaler of “dry goods” who had moved from New York to San Francisco in 1853... By James Ferguson
November 20, 2008
Business fights for tougher emissions rules
...founding members of the Business for Innovative Climate and Energy Policy (Bicep) coalition include Nike, Starbucks, Levi Strauss, Timberland and Sun Microsystems. The companies are backing targets that include a proposed US “cap-and-trade... By Jonathan Birchall in New York
November 9, 2006
The force favours the empire in copyright wars
...exploited by small businesses. Three years ago they helped howies, a tiny Welsh clothing company, weather a row with Levi Strauss. The jeans giant threatened legal action after howies produced trousers with a tab sewn into the back pocket, a styling detail also used by Levis. David Hieatt, co-founder of howies, said the resulting media coverage "was worth £500,000 to a company with an annual advertising... By Jonathan Guthrie