Hints and tips:
...The former president of the Levi jeans brand for Levi Strauss described himself as a guitar enthusiast who already owned Gibson and Epiphone instruments....
...Eighty years have passed since Levi’s launched its female version of the blue jean and denim is still at the cutting edge of fashion....
...John Anderson, chief executive of Levi Strauss, said last week that it was too early to calculate the impact because “the consumer hasn’t had a chance to respond to those [prices] yet.”...
...But then consider this from Thomas Onda, one of the speakers at the Bazaar summit, and the chief intellectual property counsel for Levi Strauss & Co....
...To this end, the V&A has already acquired pieces of high street/designer collaborations, including Jil Sander’s J+ line for Uniqlo and Giles for “Gold” at New Look....
...“Particularly in these times there’s a strong sense of wanting to come home to brands like Levi’s that have withstood the test of time,” says Robert Hanson, president of Levi Strauss’s Americas division....
...Separately, Levi Strauss, the denim clothing company, is to use camera-phone readable tags in the in-store marketing for the imminent relaunch of its women’s jeans business in the US....
...Levi Strauss, which is privately held, also announced plans to increase capital investment in 2010 to $166m, double the level of 2009, mostly focused on its own store network....
...I think Levi Strauss tarnished its brand by extending its brand to the Signature line that sell in Target, the discount retailer. ………………………………………………………………………………………………… If brands such as Google can topple...
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