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October 5, 2009
Universal bets on LeBron's global appeal
...allure of one of its greatest stars, LeBron James - will help it improve its fortunes at...US media blitz that has accompanied Mr James’ recent off-the-court projects, which...school days in Akron, Ohio. “King James”, as he is known to fans of his Cleveland... By Kenneth Li in New York and Matthew Garrahan in Los Angeles
November 10, 2009
Former Chelsea chief joins CAA Sports
...in the US with more than 500 athletes and coaches on its books. It represents a range of stars, including basketball's LeBron James, Peyton Manning of the NFL and Andy Murray, the tennis player. The company plans to expand internationally and football... By Matthew Garrahan in Los Angeles
November 9, 2009
Former Chelsea chief joins CAA Sports
...the US with more than 500 athletes and coaches on its books. It represents a range of stars, including basketball’s LeBron James, Peyton Manning of the NFL and Andy Murray, the tennis player. The company plans to expand internationally and football... By Matthew Garrahan in Los Angeles
February 13, 2009
Goalposts are moving for sports sponsorship
...advertising and brand building activities to ensure we are spending resources wisely”. He said Nike, which endorses LeBron James, Tiger Woods, Maria Sharapova and Ronaldo, as well as the Brazilian football team and Manchester United, also believed... By Roger Blitz in London
March 20, 2009
Nike winded
...With spending on every other aspect of sports from tickets to star salaries slumping, the prospect of customers paying substantially less for an endorsement by Tiger Woods or LeBron James must be truly worrying for Nike's management.
August 11, 2008
China close to US in sport of giants
...inspired by the man in the white headband, the brilliant Lebron James, started to stretch away from their opponents. For 15 frantic...The athleticism and dexterity of the mahogany-shouldered James notwithstanding, this was a businesslike and collective display... By David Owen
August 11, 2008
Chinese grow close to US in sport of giants
...inspired by the man in the white headband, the brilliant Lebron James, started to stretch away from their opponents. For 15 frantic...The athleticism and dexterity of the mahogany-shouldered James notwithstanding, this was a businesslike and collective display... By David Owen
August 22, 2008
Olympic wrap for day 15
...in pool play, on Sunday in the final. The Americans haven’t won gold since the 2000 Sydney Games. Carmelo Anthony scored 21 points for the US team. LeBron James added 13 of his 15 points in the second half.
June 8, 2008
Chelsea reaches for stars in Hollywood agency deal
...for a single agency – and has a roster of top sports stars on its books including Derek Jeter of the New York Yankees and LeBron James of the Cleveland Cavaliers. It sees football as its next growth business and has signed several deals for Beckham. It also... By Matthew Garrahan in Los Angeles
July 18, 2008
Phelps has visions of eight
...one of the biggest problems for swimmers, or competitors. When they have something like Tiger Woods, Michael Phelps, LeBron James or Michael Jordan, that they’re going for second, because they don’t think they can beat them. I think that...