Hints and tips:
Related Special Reports
...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...The London-headquartered group could in the near future derive a “proper chunk” of its total revenue from targeted advertising, he said....
...WPP, the London-listed advertising group, plans to spend £250mn on AI development this year....
...As part of his aggressive acquisition strategy, he bought dozens of media groups and expanded operations around the world....
...Between them, the pair controlled more than 47 per cent of money spent last year, according to research group Emarketer. But their grip is loosening....
...Carolyn McCall, chief executive, said the group was in the “early stages” of a new strategic restructuring and efficiency programme that would cut costs further and aim to boost profitability....
...McCall said the group had “made great progress” towards its financial targets for 2026....
...The group, which owns CNN and the Warner Bros studio, reported revenue of $10.3bn, down 7 per cent from a year ago and just short of the $10.4bn analysts had predicted....
...In recent months, groups such as the Daily Mail and the Guardian have begun to experiment with subscription-based content....
...Media groups more focused on traditional forms of advertising are already feeling the effects....
...AI can help create advertising campaigns more cheaply and at scale, and target such marketing at different consumer groups....
...WPP, the London-listed advertising group, has set out plans to invest hundreds of millions in artificial intelligence as part of an overhaul of its operations to meet new client demands for tech-led marketing...
...Asset managers from BlackRock to Grayscale have launched an online advertising blitz for their bitcoin exchange traded funds, taking advantage of a change to Google’s marketing rules on promoting cryptocurrency...
...The group reported post-tax income of $20.7bn for the quarter, up 50 per cent year on year....
...For the most successful influencers, these revenue streams are more valuable than advertising....
...French advertising group Publicis will pay $350mn to US states to settle allegations that work by its health division aggravated and profited from the opioid crisis in America....
...Senior advertising executives have warned that generative artificial intelligence could challenge the position of the established advertising groups by making it easier for their clients to carry out their...
...Others signalled they would spend more on advertising....
...The best gift I’ve given recently is taking my partner to see Kendrick Lamar at the O2. Kendrick is one of the few people I can listen to while working. It was really fun....
...Big share price moves in Europe today include Swiss confectionery producer Barry Callebaut and UK advertising and communications groups WPP and M&C Saatchi: Barry Callebaut: Shares in the Swiss chocolate...
...The group told the FT it was “disappointed by” the ruling but respected it and would take note for future advertising campaigns Environmental campaigners argue that new oil and gasfields are not compatible...
...The push has been met with scepticism by leading players in the US political advertising scene, particularly left-leaning groups....
...One sector that is talking up its own disruption is the advertising industry, where WPP boss Mark Read told investors that AI could be as transformative as the internet 30 years ago....
...Shares in the FTSE 250 group, which publishes magazines such as Country Life and Marie Claire, dropped as much as 27 per cent to 535p in early-morning trading after it released downbeat full-year results...
International Edition