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...Charles Manning, chief executive at Kochava, which measures the effectiveness of mobile marketing, said it was wrong to think that advertising spending was actually going down....
...attractive after the iPhone maker said users would be opted out of advertising tracking by default, a move that left rivals such as Facebook, Google, Snap, Yahoo and Twitter “blind”, said Grant Simmons at Kochava...
...Charles Manning, chief executive at Kochava, an adtech group whose clients include Coca-Cola, Nike and the BBC, likens the policy shift to dropping “a bomb in a lake, just to see how many fish fly up”....
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