Hints and tips:
...jemima.kelly@ft.com...
...This year companies have snared big-name celebrities such as Lionel Messi, Jennifer Aniston, Kris Jenner and Christopher Walken in an attempt to stand out among the dozens of ads that will flood the game...
...A typical @dimepiece.co post will feature a picture of, say, Drew Barrymore hoisting a bottle of Dom Pérignon aloft with an Hermès Kelly Lock watch dangling off the wrist, or Kendall Jenner in a Cartier...
...; a long-sleeved maxi dress painted with red swirls requested by singer Rosalía; and, for Welsh musician Kelly Lee Owens, a dress with “her initials on the neck and some imagery from Welsh mythology”....
...A well-preserved Kelly would have been a spectacularly successful investment....
...He says marketers will also be wary of “pandering” on social issues following Pepsi’s widely mocked advertisement earlier this year that depicted Kendall Jenner, the reality television star and model, joining...
...Pepsi apologised earlier this year for a tone-deaf ad featuring reality television star and model Kendall Jenner attending a Black Lives Matter-style protest that drew scorn and ridicule on social media....
...Imagine if the pantsuit had been grey or Kelly green? The impact would be different. The impact would be smaller....
International Edition