Hints and tips:
...If I may respectfully say, JWT, I think the 1,000 respondents aged 18+ in the UK, US, Germany, and Spain might just have been pulling your corporate leg....
...“Li Ning has flipped and flopped from strategy to strategy over the past several years,” says Tom Doctoroff, Asia head of advertising agency JWT....
...Christophe Cauvy, European head of digital at JWT, the advertising agency, says the direct relationship with the consumer is very valuable....
...Some of WPP’s brands, such as GroupM, JWT and Ogilvy, are very established in Asia. So loosening WPP’s grip on the Bric market might be easier said than done....
...“It will be another piece of the puzzle for understanding consumers,” said Christophe Cauvy, European head of digital at advertising agency JWT....
...Christophe Cauvy, European head of digital at advertising agency JWT, says Sky may have been inspired by Apple, which analyses individuals’ iTunes song choices to come up with different profiles for advertisers...
...Readers must hope the Shanghai-based advertising expert – North Asia director for agency JWT – will have time to update his insights, such as his chapter about the 10 urban myths of China....
...JWT used this technique for HSBC’s annual sale campaign....
...They worry that if they don’t jump on the bandwagon and it becomes a Eurostar, they might look ridiculous,” says Christophe Cauvy, European head of digital and innovation at JWT and a long-time digital marketing...
...problem is that ads on such an intimate device are perceived differently from when seen on a TV screen or outdoor advertising screen,” says Christophe Cauvy, European head of digital and innovation at JWT...
...“At no point did JWT or Vodafone claim that they had anything to do with starting the revolution,” JWT added....
...“Anybody who comes into this market and thinks they can just plant their brand and let it grow will be sadly mistaken,” Tom Doctoroff, north Asia chief executive of JWT, the advertising agency, says....
...Its brands include Grey, JWT, Burson-Marsteller and TNS....
...Just last week a reader sent me the following sentence from the blog of Bob Jeffrey, the head of JWT, in which he describes what his vast and successful advertising agency does: “Global consumers are rapidly...
...The advertising and marketing group, which includes firms such as Hill and Knowlton and JWT, had previously reported that individual divisions were expecting to grow between 3 and 4 per cent next year....
...It’s a tightrope act but it’s not impossible,” says Dean Baker, head of JWT Entertainment, a branded content producer owned by WPP....
...Anta are not competing directly with Adidas and Nike but the pie they are eating is growing larger and larger, while Adidas’ and Nike’s pie is not growing at the same rate,” says Tom Doctoroff, head of JWT...
...Soon after the string quartet began, a big screen appeared showing the Madrid-Milan game, rewarding the audience’s loyalty and agency JWT with a Gold Lion....
...part of Interpublic, the US advertising and marketing services giant, is one of the mainstays of a north-west advertising cluster that includes branches of most of the global agencies such as CheethamBell JWT...
...While WPP, whose JWT agency worked on the launch of Microsoft’s Bing search service, would like to see more balance in the search market, Sir Martin added: ”Smaller companies are more likely to sing out...
...That is precisely the challenge facing David Eastman, worldwide digital director at JWT, one of the oldest agencies in the business....
...For the British, growing up during 16 years of uninterrupted economic growth has also had an effect, by giving the young an “innate sense of entitlement”, according to JWT, the US-based advertising agency...
...Bob Jeffrey, chief executive of JWT, a large agency owned by WPP, said: “The worst thing to do in a downturn is to cut spending – they will lose market share and never recover.”...
...It’s loud, it’s got the same voiceover, the production values are primitive to say the least – I mean, they are antediluvian,” says Tom Doctoroff, Greater China chief executive of JWT, the advertising agency...
...The owner of advertising agencies such as JWT, Burson-Marsteller public relations and the Group M media buying group reported pre-tax profits of £719m for the year to December 31, up 5.5 per cent....
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