Hints and tips:
...Angry Birds developer Rovio has already become the first app maker to successfully transfer its brand from digital to physical, with all sorts of merchandising and toys....
...“We are pretty sure we will not lose money,” says Mr Oliver, whose branding and merchandising operation will have an eye on the 43m Hispanic population of the US. “We hope to make some money.”...
...Neiman, which is based in Texas, has been sounding out the interest of potential buyers, and last month said it had hired investment bankers at Goldman Sachs to “explore strategic alternatives”....
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