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January 27, 2009
Pfizer pays $68bn for Wyeth
...a quarter of current annual sales. In a sign of its difficulties, the company reported a 4 per cent fall in fourth-quarter sales to $12.4bn and a 90 per cent drop in net income to $266m after a $2...attorney of Massachusetts probing its marketing -practices for painkiller Bextra. The scale of the new group and the... By Andrew Jack and Lina Saigol in London and Julie,MacIntosh in New York
January 25, 2009
Pfizer seals $68bn Wyeth purchase
...a quarter of current annual sales. In a sign of its difficulties, the company reported a 4 per cent fall in fourth-quarter sales to $12.4bn and a 90 per cent drop in net income to $266m after a $2...attorney of Massachusetts probing its marketing practices for painkiller Bextra. The scale of the new group and the... By Andrew Jack and Lina Saigol in London and Julie MacIntosh in New York
January 26, 2009
Pfizer pays $68bn for Wyeth
...a quarter of current annual sales. In a sign of its difficulties, the company reported a 4 per cent fall in fourth-quarter sales to $12.4bn and a 90 per cent drop in net income to $266m after a $2...Attorney of Massachusetts probing its marketing practices for painkiller Bextra. Sanofi-Aventis of France, which... By Andrew Jack and Lina Saigol in London and Julie MacIntosh in New York
March 26, 2006
Interview transcript
...We continue to win more business. And I think that helps us on the acquisition front because we’re actually gaining a very positive reputation...they have financial creativity, their product development is the best. When they present marketing and sales presentations on how they’re going to market that type of compound, we seem to do extremely well in winning that type of business. We have...
November 13, 2009
Maximilian Büsser: Time to pay for ‘decadence that got out of hand’
...cancelled interviews at the last moment and top watch brands decline the opportunity to set out their stalls. “We’re totally transparent. Sales, product, all the persons who have worked on the...brands that have been created are just marketing organisations buying very reliable movements from ETA and selling them at outrageous prices...reached the phase of Roman decadence in our industry. Things had gone overboard...become more educated about what they’re buying, because the culture of marketing... By Haig Simonian
July 15, 2005
Mr Daley's mission: to reach 6bn shoppers and make money
...accompanied by the right level of marketing support that will allow these...profitable. "We've had to, in large part, create a new...says Mr Daley. "If you're selling a product to a lower-income consumer...have a lower gross margin and therefore you're going to have to be very...your overhead costs and your marketing budget to make a decent return...developing markets are growing "in the upper teens, pushing...Such individual Chinese sales people take P&G products... By Jeremy Grant
July 31, 2005
Changing views on safety challenge drugs industry
...risk. Using advertisements, sales representatives, internet sites and peer-reviewed scientific journals...risk” to impress consumers and doctors – for example, by promising that a product can reduce a health risk by...this. It’s part of a marketing message. If you have a drug...University of Saskatchewan in Canada, says points out that...communicate risks to consumers and doctors they often reel them...candidates: “When you’re dealing with life and death...companies’ communicated sales pitches. Mr Mehta believes... By Christopher Bowe in New York
January 28, 2010
Web 2.0 walks a fine line between business value and information risk
...Twitter, LinkedIn and instant messaging into their daily corporate practices – but for others, the...the firm’s annual Litigation Trends study* reveals...to Web 2.0 tools in the workplace.However...people, information and expertise quickly...external networking, sales and marketing activities. The instant...nature of communication in a Web 2.0 world is...Fulbright & Jaworski’s litigation research shows that... By Robert Tennant, chief executive of Recommind
December 4, 2005
The price is right?
...managers is that pricing is and remains a black art. If they are to compete in a cost-conscious world...function to provide expertise and a bridge between marketing, finance and sales. Re-examine current processes...three levels – industry, product or market strategy and transaction...database to show current pricing practices, net realised prices, sales...executives as pricing specialists in “waterfall” analysis... By Tom Lester
November 28, 2009
The fall of the world’s best-selling drug
...with this rare disease. It needed marketing clout it could not muster alone...to-head with the bigger Merck. In 1996, it signed a deal to co...sized drug company. Its wide product range gave it a large sales force and considerable commercial savvy...had already identified.” Many in the industry are more sceptical...dominate Pfizer, some believe no drug in any pharmaceutical company will ever match its sales. Marketing practices are now under far greater scrutiny, and Pharmaceutical Research and Manufacturers... By Andrew Jack