Hints and tips:
...In other words, advertising people, we’re all maggots.”...
...(By the start of 2020, some brands including Reebok were doing the unthinkable and allowing their sponsored athletes to run in Nikes, just to keep pace.) Now, other shoe companies are catching up....
...“The whole company, the belief in what they’re doing and what they’re selling, needs to be reinvigorated.”...
...My personal style signifier is a pair of white Reebok classic sneakers, which have been a constant for me for the past 20-odd years. It’s very Glaswegian of me....
...I got to watch No.3 seed Casper Ruud and Carlos Alcaraz — the sport’s rising star — as they re-familiarised themselves with playing on grass. They both lost to lower ranked opponents....
...Now, Reebok is bringing it to a broader audience with its men’s and women’s workout apparel....
...Adidas sells Reebok for up to €2.1bn Adidas is selling Reebok for up to €2.1bn to US-based celebrity and clothing licensing group Authentic Brands....
...And if you think there’s an aspect we’ve missed, get in touch. We’re all ears....
...Adidas paid $3.8bn to acquire the company in 2005, but Reebok suffered lacklustre sales and losses....
...One thing to start: Adidas is selling Reebok for up to €2.1bn to US-based celebrity and clothing licensing group Authentic Brands, drawing a line under the German sportswear maker’s ill-fated acquisition...
...We’re not sure everyone feels the same way. SoftBank: what’s down is up SoftBank has had a volatile relationship with its investors....
...Carter for Reebok — in 2003, following one role model, the basketball player Michael Jordan....
...There’re a lot of fashionable stuff that is suitable for you at an affordable price.”...
...“I was like, OK great, we’re investing!” she says. Brought up in poverty in Gorky (now Nizhny Novgorod) in the Soviet Union, Vodianova enrolled in a model agency aged 15....
...The company also affirmed its decision to spin off the struggling Reebok brand, which will leave Adidas with €250m of stranded costs....
...These companies have been forced to re-evaluate their spending priorities in the pandemic, reducing appetite for competition....
...“They’re going to lower the rates until we break,” says one....
...Turns out, it's quite easy to social distance when you're the only person in a race. Just watch....
...And rather investing in a traditional asset classic stock or bond, they're buying sneakers. And they're investing in that sneaker. And they're selling it on an exchange later....
...“We’re not going to take on sequins.”...
...In 2012, its uniforms for volunteers at the Olympic Games in London were made from re-used water bottles....
...they’re in town....
...We’re changing the linings, the flexibility of the leather and the inner sole. We’re lightening the shoes. These four years of technical development have already been integrated into the collection.”...
...“I’m interested in the fact that they’re sculptural, with the quality of a tapestry, but made from her own clothes,” she explains, pointing to an image of a gingham-clad figure in Germano Celant’s book Louise...
...It helps you get up in the morning. It’s a way of life. Without it, you’re nobody.”...
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