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...“You can’t market luxury using India’s holy cows,” says Suhel Seth, managing director of Counselage, the New Delhi marketing consultancy. “It boomeranged, and it always does.”...
...Dilip R. Doshi, chairman of Entrack, Montblanc’s distributor in India, said the pen embodied Gandhi’s timeless philosophy of non-violence and respect for all living creatures....
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