Hints and tips:
...Marketers are increasingly “asking retailers to prove” how much value is added by such advertising, says Paul Frampton, global president of digital marketing consultancy Control v Exposed....
...In other deal news, Kraft Heinz has agreed to sell its Planters peanuts and snacks business for $3.35bn....
...But Lex noted Kraft Heinz had struggled in the métiers that matter most in food: innovation and marketing....
...Danone spent $12.5bn two years ago buying WhiteWave Foods, a US maker of natural beverages and health-focused foods. Profitability goals are unambitious, however....
...JAB insists it is not looking for the quick highs sought by private equity. 3G Capital, the group behind Kraft Heinz, had specialised in aggressive cost cutting....
...(FT) In the news Kraft’s triple blow Kraft Heinz shares slumped after the food company cut its dividend by more than a third, took a $15.4bn impairment charge and also disclosed that it had received an...
...(FT) Tomayto, tomahto Did Kraft Heinz make $24bn or $6bn since the merger? Depends on which way you look at it....
...Supreme Court decisions, including TC Heartland v Kraft Foods Group Brands, and the creation of proceedings such as inter partes review give some companies a fighting chance....
...(FT Lex, FT) Jock, the Grinder and Melrose A tight-knit group of UK businessmen behind Melrose PLC have launched the biggest UK hostile deal since Kraft Foods swooped on Cadbury in 2009 with their £7.4bn...
...Polman said: “Ostensibly the bid was from Kraft Heinz, a company less than half our size....
...The more buoyant and hardy plastics leave the shore and accumulate in the gyres....
...And it is unclear how much of a boost the commercially successful Batman v Superman which released in the last week of March would provide....
...The hardy citizens of Europe made it through the banana wars. They even survived the bra wars – against China, no less. Trade disputes capture the imagination only when they have a catchy name....
...“There have been a lot [of product launches] under Kraft, for example the Spots v Stripes Challenge Bar as part of the Olympic campaign,” he says....
...Some sociable birds fly together in beautiful order; the characteristic V-formation of migrating geese is a classic example....
...How come the government couldn’t stop RBS, which is state-owned, from part-funding the Kraft takeover, he asked?...
...Kraft Foods, Pfizer and Sara Lee, all among the best quality names in the investment grade universe, tightened, though the movements were modest....
...If Irene Rosenfeld, the US food group’s chief, had launched a formal bid for the confectioner on September 7, Kraft would have published its offer document this week....
...An impressive rebound in stock markets around the world, which began in March, has drawn fresh momentum from a potential £10.2bn bid for Cadbury, the UK confectionery group, by US food giant Kraft....
...On Monday, Kraft Foods, the world’s second biggest food group launched a $10.2bn (€7bn, £6.2bn) offer for Cadbury, the cherished British confectionery group....
...Premier Foods, the debt laden maker of Branston Pickle, rose 2.6 per cent to 128¾p on rumours that it could be a takeover target for Kraft. Traders were sceptical however....
...The V&A has teamed up with Wild and Wolf, a gift company, to create a range of household tools and gardening implements decorated with Morris designs....
...But the move that won the most praise was Kraft Foods' voluntary pledge to stop advertising certain junk foods to the under-11s....
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