Hints and tips:
...“Our competitors get into these brand wars like Coke v Pepsi,” says Zimmer at UTA....
...Some companies, such as Verizon, have also sought to use the World Cup to launch integrated marketing campaigns focused on the Hispanic community....
...In his several months as chief executive of the combined group, Nichols oversaw a strategic review that led to the sale of its marketing services arm to Media Square....
International Edition