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Showing results for Glue Dots International LLC v. Mega Brands America Inc
...This consumer-led shift away from ostentatious and mainstream mega-brands towards understated originality has triggered a rise in the popularity of new and niche premium brands....
...Social media created instant icons, and here were political malcontents moving as sure-footedly as any high-flying brand consultant....
...“The jury is still out on mega mergers,” says Mr Narain....
...“Our competitors get into these brand wars like Coke v Pepsi,” says Zimmer at UTA....
...But US conglomerate Fortune Brands can ill afford not to win the auction. It controls Future Brands, and owns a quarter of Maxxium, both of which distribute for Fortune and V&S....
...Such projects are more than just marketing tools to help sell the Dubai brand....
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