Hints and tips:
...Even George Clooney has a limit,” said Malandrakis. “It might be a wake-up call for Diageo to come up with a plan B . . . beyond celebrity culture.”...
...Actor George Clooney sold that brand to Diageo in 2017 for up to $1bn....
...Combs’s lawsuit said DeLeón is present in 3 per cent....
...Hollywood actor George Clooney sold that brand to Diageo in 2017 for up to $1bn....
...Even George Clooney has a limit,” said Euromonitor analyst Spiros Malandrakis....
...Combs’s brands include Cîroc vodka and DeLeón tequila. Diageo categorically denied the allegations, describing the differences between the companies as a “business dispute”....
...Rapper Sean Combs has also backed Cîroc vodka and jointly invested in premium tequila brand DeLeón with Diageo....
...The world’s biggest drinks company in 2014 teamed up with P Diddy in a 50-50 joint venture to buy DeLeón tequila, having already struck a $100m deal with the US rap star to market Cîroc vodka in the US....
...It was the British alcohol multinational’s fourth big celebrity booze deal after paying $1bn for Clooney’s Casamigos tequila and partnerships with P-Diddy’s DeLeón tequila and Beckham’s Haig Club whisky....
...In comparison, Casamigos Tequila, the brand backed by actor George Clooney that Diageo bought in June for $1bn, sold 170,000 cases in 2017. Virginia Black, whose slogan is “one sip, and wooh!”...
...And, even George Clooney is at it. He and best friend Rande Gerber launched their brand, Casamigos, two years ago. They now believe it is America’s fastest growing tequila, albeit from a low base....
International Edition