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...Letter in response to this article: Even Barbie needs an effective brand strategy / From Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School, London NW1, UK...
...“We certainly didn’t plan for every gym to be closed in the USA, but clearly the adoption curve for Hydrow has been accelerated radically,” said Bruce Smith, its chief executive....
...Altria, the parent of Marlboro-owner Philip Morris USA, has ceased the sales and distribution services it had provided the San Francisco-based company....
...He will remain on the board of T-Mobile USA....
...Big sports endorsers, such as Coca-Cola and Heineken, are among those cutting huge marketing budgets....
...Mr Diller, who became chairman in 2002 when his InterActiveCorp (then known as USA Networks) acquired a controlling interest in Expedia, said he would purchase additional shares in the group “as a tangible...
...Mr Burke pointed to HSBC’s increased marketing investment at the US retail bank as an engine of growth....
...“Dull, dreary and dubiously written,” declared USA Today. A “disappointing creation”, said Entertainment Weekly....
...After a stint as marketing director of John Middleton, the cigars and pipe tobacco unit, he moved to Zurich for his first international assignment at Richmark, a non-combustible start-up Altria launched...
...According to the judge’s opinion, Mr Bauersmith’s counterweight was John “Freight Train” Ducker, the chief executive of Fresenius USA who earned the nickname for consistently over-delivering on profit targets...
...Outperformance of Suboxone film should help investment in marketing of Sublocade....
...Gannett, the publisher of USA Today, declared victory in fending off its rival, Digital First Media, in a fight over the company’s board amidst a hostile takeover bid....
...After moving to Brooklyn in New York, it evolved into a multi-platform media group with international television channels, a hefty online video presence and marketing and branding services....
...United Natural Foods Inc (UNFI), a grocery wholesaler, is suing Goldman in a New York state court over the bank’s work on a messy $3bn acquisition....
...Importantly, the valuation is well below the $90bn or so SoftBank was hoping to get when it began marketing a potential listing earlier this year....
...Philip Morris USA is ready to roll out its heated tobacco device, IQOS, upon FDA approval, which is pending, the company added....
...Their skills translate, says Mr Black, so the scheme goes beyond being “a good a thing to do” or gaining a marketing advantage....
...Coffee “is a category where we have been the leader for a long, long time — and we intend to remain so”, says Patrice Bula, marketing director....
...Rice Powell, chief executive of Fresenius, said the purchase would support his 2020 goal of driving growth in the core business by leveraging its manufacturing, supply chain and marketing competencies across...
...Still, some analysts have questioned the meal kit business’ reliance on marketing to draw in new customers....
...FMC, which is 30 per cent owned by German drugmaker Fresenius, said it expected the deal to add to net earnings within three years....
...The price war waged by Mr Legere had propelled T-Mobile USA above Sprint in terms of size and market capitalisation....
...In the absence of a medical regulator that controls prices and marketing practices, such companies enjoy power that is unparalleled elsewhere in the world....
...Marketing spend at Blue Apron was 18 per cent of sales in 2016; at HelloFresh it was 26 per cent....
...Skechers retail stores around the world… We’ve come a long way since our first billion dollar year, and our first retail store in Manhattan Beach, but we plan to accomplish much more in product design, marketing...
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