Hints and tips:
...Let us know what you think at imani.moise@ft.com and sid.v@ft.com. A programming note: FintechFT will take a one-week break in observance of the Easter holiday. The next issue will be April 25....
...Respawn Entertainment, the EA unit behind Apex Legends, said 50m users signed up to play in the first month following its February 4 launch....
...EA, the company behind the Fifa and Madden NFL franchises, launched its own “battle royale” game in Apex Legends on Monday to compete with Fortnite and similar games....
...Jessica Liu, an analyst at Forrester Research, notes that social marketers complain about Snapchat’s lack of user data and its ability to measure the effectiveness of adverts....
...According to Forrester Research, eReaders will be a “breakout success” this holiday season....
...“The cutback in capital spending will come back very quickly – it will be a classic ‘V’,” predicts Andrew Bartels, head of research at Forrester....
...“This is going to replace the legacy ad-buying platforms the publishers currently have,” said Sarah Rotman Epps of the Forrester research organisation....
...“There is a real trend to continue exploring, and find more to automate,” says Elizabeth Herrell, vice-president at Forrester Research....
...Ian Forrester, Microsoft?...
International Edition