Hints and tips:
...Huxley’s dystopia kept people quiescent on the drug, Soma. There is no need to burn books if people don’t want to read them....
...At a busy corner of the gentrified SoMa district, it looks like a cheerfully decorated industrial car park....
...In a back street in San Francisco’s start-up dominated SoMa district, a rapidly growing business is busy studying how millions of employees behave each day....
International Edition