Hints and tips:
...He has held the same role at Playtex Products and Digitas, a marketing group....
...As Pivotal Research points out, however, Publicis has made four digital acquisitions since 2006 with a total value of about $3bn (Digitas, Razorfish, Rosetta and LBi)....
...Much of this growth was achieved through acquisitions, notably the takeover of Saatchi & Saatchi in 2000 and, just over five years ago, Digitas, an internet ad agency....
...find synergies without killing off the entrepreneurial spirit of the agencies,” said David Kenny, chief executive of the Weather Company who previously was chief executive of Publicis’ digital ad shop, Digitas...
...Publicis, meanwhile, has spent billions of dollars in the past couple of years snapping up digital ad shops starting with a $1.3bn bid for Digitas, a specialist in online and interactive marketing, in 2006...
...An early push into emerging markets and digital – the latter now accounts for about a third of sales – has added Digitas and Razorfish, which Mr Lévy bought from Microsoft in 2009....
...Jack Griffin lasted less than six months at Time Inc, Time Warner’s magazine arm, after a clash of styles....
...The LBi deal marks the fourth major digital brands acquisition by Publicis following previous purchases of pure-play digital brands Digitas, Razorfish and Rosetta....
...Ms Lang will join in January from Digitas, the digital agency that she joined in 1999, before its 2007 acquisition by Publicis of France, and which she has run since 2008....
...Publicis Groupe has been the most prolific acquirer of digital agencies, picking up Digitas, Razorfish and Rosetta in recent years, putting it on track to become the first of the large marketing services...
...unexpected merger activity in the coming months, Publicis will reach this milestone ahead of rivals such as WPP and Omnicom, thanks to the acquisitions of three large digital agencies in recent years: Digitas...
...Dow Jones has yet to appoint a permanent chief executive after the departure of Les Hinton in July, and Time Warner turned to Laura Lang, a digital marketing specialist from Digitas, to run its Time Inc...
...Rosetta will remain a standalone agency within Publicis Groupe, rather than being folded into the Vivaki unit as Digitas and Razorfish were....
...The NYT says the deal price raised concerns among investors, but added that analysts were reassured by Lévy’s track record on the Razorfish and Digitas acquisitions....
...Big acquisitions such as 24/7 Real Media, Digitas and Razorfish have allowed rivals WPP and Publicis to claim they generate a larger share of their revenues from digital services than Omnicom....
...“There’s been a huge fragmentation over the past several years,” says Seth Solomons, global CMO of Digitas, the digital marketing agency. “There is added complexity without a doubt.”...
...Publicis, which also owns Saatchi & Saatchi and ZenithOptimedia, hopes Razorfish’s technological and e-commerce expertise will complement its analytics and advertising creative skills at Digitas, acquired...
...The situation remains fluid, but the French communications company behind Digitas, Leo Burnett and Zenith Optimedia has taken the lead in a contest with Dentsu, the Japanese advertising group that owns 15...
...Reporting its third-quarter results on Tuesday, Publicis, which owns agencies including Saatchi & Saatchi and Digitas, said revenues in the three months to September 30 fell 5.3 per cent to €1.05bn, broadly...
...Publicis, Starcom’s French parent company, had a separate claim of $25.3m, connected to liabilities through its Digitas and Leo Burnett arms....
...At 1.4 times estimated 2008 sales, that looks relatively good value – WPP paid about 3.3 times sales for 24/7 RealMedia, a web analytics company, in 2007; Publicis itself paid a similar multiple for Digitas...
...With smaller budgets, “dollars need to multi-task”, says Laura Lang, chief executive of Digitas, the interactive agency owned by the French marketing group Publicis....
...Digita, a Finnish network, uses Qualcomm’s Flash OFDM network running in spectrum previously used for analogue services, and plans to cover the whole of the country by the end of this year....
...David Kenny, Digitas chief executive, and Jack Klues, Starcom’s chairman, will become managing partners to lead the new organisation....
...who have known him for decades, among them Maurice Lévy, chairman and chief executive of the French advertising firm Publicis, which retained Messier in 2007 for its $1.3bn purchase of online specialist Digitas...
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